azelis.com
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Azelis: The B2B Distribution Giant Hiding in Plain Sight
With $300M revenue and 3,315 employees, Azelis dominates specialty chemicals distribution without a consumer-facing brand.
While you're chasing SaaS multiples, Azelis quietly builds a $300M empire in the unglamorous world of specialty chemical distribution. They're not a startup—they're the infrastructure behind innovation.
"In B2B, the most valuable companies aren't always the ones with the flashiest brands—they're the ones that make everyone else's products possible."
The Invisible Infrastructure
Azelis isn't selling to consumers—it's the critical link between chemical manufacturers and food/beverage companies. Their domain authority comes from 'azelis' (3,950 monthly searches) and country-specific variants like 'azelis españa' and 'azelis türkiye', proving they've built local dominance across fragmented markets. This isn't SEO gaming; it's market penetration.
The Traffic Paradox
Here's the counterintuitive data: 37% of traffic is direct, 52% is organic. For a B2B distributor, that's exceptional. Most industrial companies rely on paid search or sales teams. Azelis has built such brand recognition that customers type their domain directly. The 82,357 monthly visits aren't vanity metrics—they're qualified leads in a high-ticket, low-volume industry.
Their tech stack reveals a modern, pragmatic approach: jQuery for legacy compatibility, Tailwind CSS and Bootstrap for rapid front-end development, and PWA capabilities for field sales teams. They're not rebuilding everything from scratch—they're using proven tools to serve a complex, multi-lingual global operation. The LinkedIn Insight Tag and Google Tag Manager show they're serious about attribution in a long sales cycle.
- 3,315 employees with a lean $300M revenue ($90k/employee) suggests high operational efficiency
- 52% organic traffic vs. 37% direct indicates strong brand recall in a low-frequency industry
- Country-specific keywords (España, Türkiye) show deliberate local market penetration
- Tech stack balances legacy compatibility (jQuery) with modern frameworks (Tailwind, PWA)
The Unsexy Billion-Dollar Playbook
Azelis proves that in B2B, being the infrastructure layer beats being the brand. They don't need consumer recognition—they need to be indispensable to manufacturers. That's a moat no startup can replicate overnight.
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Speciality Chemical Suppliers | Innovation Through Formulation | Azelis
Azelis is a fully integrated and innovative solutions provider, with wide-ranging expertise in the the supply and distribution of speciality chemicals and food ingredients.
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Being a speciality distributor of chemicals and food ingredients, we’re now a fully integrated and leading innovative service provider. With innovation and collaboration at our heart, we believe anything is possible.
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About azelis.com
Azelis is a fully integrated and innovative solutions provider, with wide-ranging expertise in the the supply and distribution of speciality chemicals and food ingredients.
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azelis.com uses 11 technologies across their website including Google Fonts, Drupal, LinkedIn Insight Tag, and more.
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Drupal
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Google Tag Manager
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Twitter Cards, PWA
Traffic & Audience
azelis.com receives approximately 82.4K monthly visitors and ranks #436,305 globally. The website has a bounce rate of 40% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:33 on the site.
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