carrubba.com
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The Invisible Fragrance Engine
How a 69-person company powers scents for global giants
While you're smelling the 'fresh linen' scent in a hotel lobby or the minty note in your toothpaste, Carrubba is likely the invisible hand behind it. This isn't a consumer brand—it's a B2B powerhouse that formulates the aromatic DNA of products you touch daily.
"They don't sell the product. They sell the experience that makes you buy the product."
The Industrial Alchemist
Carrubba operates in the high-margin, low-visibility world of fragrance and flavor ingredients. With 69 employees generating $15M in revenue, they're pulling in ~$217K per employee—a strong metric for a specialty chemical manufacturer. This isn't a startup chasing scale; it's a precision instrument for global manufacturers who need consistent, natural extracts.
The Search Paradox
Their traffic tells a fascinating story: 59% direct traffic means their clients know exactly where to find them. This is the hallmark of a relationship-driven business. Yet only 21% comes from organic search, revealing a gap. The top keyword is 'carruba' (with a typo), searched 1,830 times monthly—more than their official name. Someone's capturing that demand, and it might not be them.
The leadership team is a mix of legacy and growth. CEO Duane Carrubba represents the family name, while Edward Windsor (VP Sales) and Michael Massie (Director of Sales & Business Development) are clearly focused on expanding partnerships. Jim Yannella (Director of Fragrance & Flavors) and Damon Sementilli (Director of Strategic Planning) suggest a dual focus on creative formulation and long-term R&D. This is a company balancing heritage with calculated expansion.
- Tech stack is modern but pragmatic: Tailwind CSS, Vite, and jQuery coexist, suggesting a recent frontend overhaul without a full rewrite.
- Strong social presence across Twitter, Facebook, LinkedIn, and Instagram—unusual for a B2B ingredient supplier, signaling a brand-awareness play.
- Top keyword 'botanical extracts' (410 monthly volume) shows they're competing in a broader, high-value category beyond just fragrances.
The Silent Giant in Your Shelf
Carrubba's real power isn't in clicks—it's in the contracts that never need SEO.
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Meta Tags
Carrubba │ Your Natural Partner
Carrubba specializes in the creation of fragrances, aromatic extracts, flavors, botanical extracts, and natural deodorants for leading manufacturers around the world.
Carrubba specializes in the creation of fragrances, aromatic extracts, flavors, botanical extracts, and natural deodorants for leading manufacturers around the world.
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About carrubba.com
Carrubba specializes in the creation of fragrances, aromatic extracts, flavors, botanical extracts, and natural deodorants for leading manufacturers around the world.
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Technology Stack
carrubba.com uses 13 technologies across their website including Adobe Fonts, HSTS, Squarespace, and more.
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Traffic & Audience
carrubba.com receives approximately 2.0K monthly visitors and ranks #8,282,035 globally. The website has a bounce rate of 55% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:56 on the site.
The majority of carrubba.com's traffic comes from .
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