The numbers tell a story that defies standard SaaS metrics. With a workforce of 77 people and $10.8M in revenue, the revenue-per-employee is approximately $140,000—high for a publishing site but low for software. The real mystery is the traffic: 491 monthly visits. This suggests the site operates on a high-value B2B model, premium subscription service, or government/educational funding rather than ad-based monetization. The 'Book and Periodical Publishing' industry classification hints at a hybrid digital-physical model or institutional backing.

The traffic profile is laser-focused. 100% of visitors come from 'undefined' regions (likely Azerbaijan and Turkey), and the top keywords reveal a specific intent: 'Azerbaycan halk oyunlari' (folk dances), 'kanalları' (channels), and historical maps. This isn't casual browsing; it's cultural preservation. The audience isn't large, but it is deeply engaged, seeking specific, hard-to-find cultural data.