azos.com.br
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Azos: The Brazilian Insurtech Powerhouse
How a $48M-funded company is redefining life insurance for 270 employees and 80K monthly users
In a market dominated by legacy giants, Azos isn't just selling life insurance—it's engineering trust at scale. With $90.5M in revenue and a laser focus on Brazil, this 270-person team is quietly building the digital backbone for family security.
"They're not competing on price—they're competing on trust, and that's a game legacy insurers can't win digitally."
The Growth Engine
Azos achieves 49% direct traffic—unusually high for a fintech. This suggests strong brand recall and repeat customers. With 46% organic search traffic, they've mastered SEO for high-intent keywords like 'seguro de vida' (19.6K monthly searches) while maintaining dominance on their brand name (4.2K monthly searches).
User-Centric Architecture
Their tech stack reveals a modern, performance-first approach. Using Tailwind CSS, GSAP for animations, and lazy loading, they've built a fast, mobile-responsive experience. The presence of jQuery alongside modern frameworks suggests a pragmatic migration strategy—keeping legacy functionality while building forward.
The competitive landscape is fierce. Youse (7.6K monthly searches) looms as a major rival, yet Azos holds its ground through differentiated positioning. Their blog 'Vida Segura' isn't just content—it's a trust-building funnel that addresses the emotional complexity of life insurance decisions.
- Dominates Brazilian market with 96.3% traffic from Brazil
- Strategic use of Priority Hints and Lazy Loading for performance
- Multi-platform presence (Facebook, LinkedIn, Instagram) with consistent branding
- Leadership team spans operations, commercial, and people functions
The Verdict: A Brazilian Champion
Azos proves that in insurance, trust scales better than features. Their $90M revenue and strong direct traffic signal a product that resonates deeply with Brazilian families. The question isn't whether they'll expand—it's whether they'll own the category before competitors catch up.
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Meta Tags
Seguro de Vida: Veja Nossos Valores e Benefícios | Azos
Encontre o Seguro de Vida ideal para você na Azos. Coberturas personalizadas e contratação simplificada. Garanta a segurança de quem você ama.
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About azos.com.br
Encontre o Seguro de Vida ideal para você na Azos. Coberturas personalizadas e contratação simplificada. Garanta a segurança de quem você ama.
Company Overview
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Technology Stack
azos.com.br uses 23 technologies across their website including HSTS, Webflow, jsDelivr, and more.
Security
HSTS
CMS
Webflow
CDN
jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, TikTok Pixel +2 more
Traffic & Audience
azos.com.br receives approximately 79.8K monthly visitors and ranks #346,515 globally. The website has a bounce rate of 55% with visitors viewing an average of 4.2 pages per visit. Users spend an average of 1:58 on the site.
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