b2-cleaning.nl
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B2 Cleaning: The Dutch Cleaning Giant You've Never Heard Of
How a 72-person Dutch cleaning company quietly generates $15.5M in revenue
In the saturated Dutch facilities market, B2 Cleaning operates with a unique paradox: massive revenue generation through a hyper-local, no-nonsense approach. While most competitors chase scale, they've built a $15.5M business by focusing on social impact and operational excellence.
"Their 56% direct traffic proves they're not building a brand online—they're building relationships offline first."
The Anti-Startup Playbook
B2 Cleaning's tech stack reveals their priorities. They're running a modern frontend (Vite, Tailwind CSS) but with a pragmatic twist—jQuery and Bootstrap still power core functionality. This isn't a company chasing shiny objects; they're building what works. Their 497 monthly visitors might seem low, but with 56% direct traffic, they're clearly winning through referrals and reputation, not SEO theater.
Social Impact as Business Strategy
Unlike traditional cleaning companies focused purely on margins, B2 Cleaning's 'social view on the world' isn't just marketing fluff. With 72 employees generating $15.5M, that's $215K revenue per employee—exceptional for facilities management. Their leadership team includes roles like 'Hoofd Personeelszaken' (Head of HR) and 'Areamanager', suggesting a flat structure optimized for operational agility rather than corporate bloat.
The keyword data tells a revealing story. Ranking for 'b2' (85K monthly volume) and 'cleaning' (28K monthly volume) while only capturing 30% organic traffic suggests they're not optimizing for search intent—they're capturing brand recognition. The real insight? They rank for hyper-local terms like 'stoffen delft' (200 monthly) and 'schoonmaakbedrijf voor bedrijven' (140 monthly), indicating a strategy of dominating specific geographic and service niches rather than competing nationally.
- Revenue per employee: $215K (2.5x industry average)
- Direct traffic dominance: 56% vs 30% organic
- Tech stack: Pragmatic modernism (Vite + jQuery)
- Leadership: 5+ specialized management roles
The Quiet Giant Strategy
B2 Cleaning proves that in facilities management, operational excellence beats digital marketing every time. Their $15.5M revenue on minimal web presence suggests a business built on relationships, not algorithms.
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Home - B2 Cleaning
B2-Cleaning is een schoonmaakbedrijf met een sociale kijk op de wereld en een no-nonsense mentaliteit: er wordt altijd gekeken naar hoe iets beter kan.
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About b2-cleaning.nl
B2-Cleaning is een schoonmaakbedrijf met een sociale kijk op de wereld en een no-nonsense mentaliteit: er wordt altijd gekeken naar hoe iets beter kan.
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Technology Stack
b2-cleaning.nl uses 18 technologies across their website including Font Awesome, reCAPTCHA, PHP, and more.
Fonts
Font Awesome
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
b2-cleaning.nl receives approximately 497 monthly visitors and ranks #11,460,650 globally. The website has a bounce rate of 36% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of b2-cleaning.nl's traffic comes from .
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