fers.nl
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The Quiet Giant of Fryslân's Digital Infrastructure
A 73-person team building the region's most essential services with minimal fanfare
In the shadow of Amsterdam's tech scene, a 73-person powerhouse in Leeuwarden is quietly building Fryslân's digital backbone. Fers.nl isn't chasing unicorn valuations—it's solving real problems for real people with surgical precision.
"While Dutch startups chase scale, Fers.nl proves that depth beats breadth every time."
The Regional Specialist Advantage
Fers.nl's traffic data reveals their secret weapon: absolute regional focus. With 100% of traffic from the Netherlands and an exceptionally low 1,570 monthly visits, they're not optimizing for global scale—they're serving their community with surgical precision. This isn't a bug; it's a feature. Their 44% organic search traffic suggests they're the default answer for specific, localized queries, not competing for generic keywords.
The Revenue Per Employee Story
At $15.7M revenue with 73 employees, Fers.nl achieves $215K revenue per employee—impressive for a facilities services company. This efficiency suggests they've built systems that scale without proportional headcount growth. The tech stack (jQuery, Tailwind, Bootstrap) isn't bleeding edge, but it's battle-tested and maintainable—exactly what a regional infrastructure player needs.
The keyword data tells a fascinating story about their user base. 'O kom er eens kijken prentenboek powerpoint presentatie' (160 monthly searches) reveals they're serving educators and cultural workers. This isn't enterprise software—it's community infrastructure. The mix of 'loops mute opbergen' and 'meertalige bibliotheek' suggests they're solving problems across education, library services, and cultural preservation.
- Deep regional focus creates defensible moat against national competitors
- Revenue efficiency ($215K/employee) suggests strong operational discipline
- Educational/cultural services align with Fryslân's identity preservation goals
- Minimal marketing spend (low traffic) indicates strong word-of-mouth or institutional contracts
The Anti-Startup Success Story
Fers.nl proves that solving real problems for a specific community beats chasing unicorn dreams. Their $15.7M revenue and 73-person team represent something the Dutch tech scene needs more of: sustainable, meaningful, regional impact.
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About fers.nl
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Technology Stack
fers.nl uses 15 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
Fonts
Font Awesome, Google Fonts
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PHP
CMS
WordPress
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Complianz
Analytics & Marketing
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Performance
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Traffic & Audience
fers.nl receives approximately 1.6K monthly visitors and ranks #9,187,960 globally. The website has a bounce rate of 35% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:36 on the site.
The majority of fers.nl's traffic comes from .
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