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BASE: The Unbundled Telecom Challenger
How a Belgian telecom is winning by offering less, not more.
In a market dominated by giants like Proximus and Telenet, BASE has carved a counterintuitive niche: radical simplicity. They don't just sell connectivity; they sell the freedom to ignore the clutter.
"BASE proves that in a crowded telecom market, the most powerful brand promise is 'you only pay for what you need.'"
The Anti-Bundle Strategy
While competitors push the 'everything' bundle—TV, mobile, internet, and streaming—BASE operates on a modular philosophy. Their homepage headline screams '25% off for life' on mobile plans, a direct assault on loyalty-based pricing. With 496 employees generating over $200M in revenue, they maintain a lean operational model that prioritizes flexibility over vertical integration.
Traffic & SEO Dominance
BASE commands a 54% organic search share, a remarkably high figure for a utility brand. They rank #1 for 'base' (300K+ monthly searches), but more tellingly, they capture massive intent for 'speedtest' (15M+ monthly volume). This suggests they aren't just a provider; they are a utility destination—users visit BASE not just to pay bills, but to verify their connection performance.
Their tech stack reveals a modern, agile approach. Built on Tailwind CSS and Vite with PWA capabilities, they prioritize fast, mobile-first experiences. The use of Lottie animations and Lazy Loading indicates a focus on visual performance without sacrificing speed—a critical factor for users checking data speeds on their phones.
- Radical Modularity: Separating mobile, internet, and TV into distinct, affordable choices.
- Utility-First SEO: Leveraging high-volume keywords like 'speedtest' to capture daily user engagement.
- Lean Operations: Generating $406K revenue per employee, significantly higher than industry averages for telecoms.
The 'Less is More' Telecom
BASE isn't fighting the giants on their terms; they're winning by letting customers opt-out of the complexity.
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Open Graph Image
https://www2.telenet.be/etc.clientlibs/atomic/clientlibs/aff-telenetgroup/resources/graphics/AEM-thumbnails/16_9%20-%20BASE.png
Meta Tags
Internet, TV, monthly plans, prepaid cards and smartphones | BASE
At BASE you only pay for the services you really need. A mobile, internet or TV subscription? A prepaid card? You decide.
Internet, TV, monthly plans, prepaid cards and smartphones
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BASE
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Reviews (20)
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Hey Kevin, bedankt voor je positieve reactie! Het BASE Team
I use Base for mobile telephony
I use Base for mobile telephony and find that their network is reliable and 100% functional. On the few occasions that I have needed technical support, I have found the staff to be competent and respectful. In short, I couldn't expect more.
Thank you for your great feedback! We’re happy to hear you’re satisfied with our network and support. Thanks for choosing BASE! Kind regards, the BASE team
Recommended.
Excellent service at the right price.
What a compliment, Giuseppe! Thanks for your awesome review. Kind regards, the BASE team
Value and Service review
Customer service is very responsive and efficient
What a compliment, Beckie! Thanks for the review. Kind regards, the BASE team
Very convenient
Very convenient
Hi Susan, great to read that you find everything so convenient and easy to use. That’s exactly what we aim for. Best regards, The BASE team
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About base.be
At BASE you only pay for the services you really need. A mobile, internet or TV subscription? A prepaid card? You decide.
Company Overview
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Technology Stack
base.be uses 14 technologies across their website including Adobe Fonts, reCAPTCHA, OneTrust, and more.
Fonts
Adobe Fonts
Security
reCAPTCHA
Privacy & Consent
OneTrust
Analytics & Marketing
Dynatrace, Google Analytics
Tag Managers
Adobe Launch
Performance
Lazy Loading
Traffic & Audience
base.be receives approximately 693.7K monthly visitors and ranks #65,002 globally. The website has a bounce rate of 41% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 2:40 on the site.
The majority of base.be's traffic comes from undefined, undefined, .
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This page provides publicly available information about base.be. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit base.be directly at https://base.be.