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Baselayer: The Silent Identity Stack
A $56M revenue machine quietly building the future of automated trust
In a world drowning in fraud signals, Baselayer is betting that the real moat isn't more data—it's unification. While competitors like Plaid and Stripe chase breadth, this 146-person team is building a precision engine for identity verification that claims to boost auto-approvals while slashing manual reviews.
"They're not selling fraud detection—they're selling the elimination of human review queues."
The Silent Acquisition Engine
With 44% direct traffic and 34% organic search, Baselayer isn't playing the content marketing game. Their top keyword is simply their brand name (4,730 monthly searches)—a sign of either strong word-of-mouth or customers actively seeking them out after hearing whispers in fintech circles. The 'careers' keyword (330 monthly searches) suggests a talent pipeline that's already aware of their existence, even as their global rank remains a relatively modest #1.8M.
The Revenue Reality Check
Here's the provocative part: $56.7M in revenue with only 146 employees means approximately $388K revenue per employee. That's enterprise-grade efficiency for a company that's not even in the top 500K websites globally. They're either incredibly capital efficient, or their market is so niche that the surface-level metrics understate their actual dominance in specific verticals.
The tech stack tells a story of modern pragmatism: Next.js for performance, Tailwind for speed, and a PWA approach that suggests they're building for both web and mobile without the overhead of native apps. The presence of Swiper and Lazy Loading indicates a focus on user experience, even in a B2B product. This isn't a legacy enterprise platform—it's a modern SaaS product built for developers who hate complexity.
- The 'undefined' country traffic anomaly (90%+ combined) suggests either a privacy-focused analytics setup or a market that's deliberately obscured—likely enterprise customers in regulated industries
- Their 'careers' page is nested under /about/, indicating a lean, integrated approach where hiring is an extension of brand, not a separate function
- The absence of Trustpilot reviews and backlink data suggests they're not chasing public validation—they're selling to decision-makers who don't rely on review sites
The $56M Question: Is Baselayer a Sleeping Giant?
With 146 employees and $56.7M in revenue, they're either quietly dominating a niche vertical or building the infrastructure for the next wave of fintech. The real signal? Their customers are typing their brand name directly into search bars—that's not marketing, that's memory.
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Baselayer: Business Identity Verification, Risk, & Fraud
Combine credit, identity, and fraud checks into one AI-powered system to boost auto-approvals and reduce manual reviews.
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About baselayer.com
Combine credit, identity, and fraud checks into one AI-powered system to boost auto-approvals and reduce manual reviews.
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baselayer.com uses 15 technologies across their website including HSTS, PHP, WordPress, and more.
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baselayer.com receives approximately 11.3K monthly visitors and ranks #1,798,982 globally. The website has a bounce rate of 51% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 2:14 on the site.
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This page provides publicly available information about baselayer.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit baselayer.com directly at https://baselayer.com.