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baselayer.com
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baselayer.com

15 technologies
VerifiedGrowingVisit11.3K/mo$57M14615 Tech1 Leads
Deep Dive

Baselayer: The Silent Identity Stack

A $56M revenue machine quietly building the future of automated trust

In a world drowning in fraud signals, Baselayer is betting that the real moat isn't more data—it's unification. While competitors like Plaid and Stripe chase breadth, this 146-person team is building a precision engine for identity verification that claims to boost auto-approvals while slashing manual reviews.

$56.7M
annual revenue
146
employees
11K+
monthly visitors
44%
direct traffic

"They're not selling fraud detection—they're selling the elimination of human review queues."

The Silent Acquisition Engine

With 44% direct traffic and 34% organic search, Baselayer isn't playing the content marketing game. Their top keyword is simply their brand name (4,730 monthly searches)—a sign of either strong word-of-mouth or customers actively seeking them out after hearing whispers in fintech circles. The 'careers' keyword (330 monthly searches) suggests a talent pipeline that's already aware of their existence, even as their global rank remains a relatively modest #1.8M.

The Revenue Reality Check

Here's the provocative part: $56.7M in revenue with only 146 employees means approximately $388K revenue per employee. That's enterprise-grade efficiency for a company that's not even in the top 500K websites globally. They're either incredibly capital efficient, or their market is so niche that the surface-level metrics understate their actual dominance in specific verticals.

The tech stack tells a story of modern pragmatism: Next.js for performance, Tailwind for speed, and a PWA approach that suggests they're building for both web and mobile without the overhead of native apps. The presence of Swiper and Lazy Loading indicates a focus on user experience, even in a B2B product. This isn't a legacy enterprise platform—it's a modern SaaS product built for developers who hate complexity.

  • The 'undefined' country traffic anomaly (90%+ combined) suggests either a privacy-focused analytics setup or a market that's deliberately obscured—likely enterprise customers in regulated industries
  • Their 'careers' page is nested under /about/, indicating a lean, integrated approach where hiring is an extension of brand, not a separate function
  • The absence of Trustpilot reviews and backlink data suggests they're not chasing public validation—they're selling to decision-makers who don't rely on review sites
Not chasing viral content or SEO dominance
Unifying credit, identity, and fraud checks into a single AI-powered system
No public case studies or customer logos visible
Focusing on auto-approvals to reduce manual reviews
Minimal social presence beyond LinkedIn and Twitter
Building for speed and developer experience

The $56M Question: Is Baselayer a Sleeping Giant?

With 146 employees and $56.7M in revenue, they're either quietly dominating a niche vertical or building the infrastructure for the next wave of fintech. The real signal? Their customers are typing their brand name directly into search bars—that's not marketing, that's memory.

What tech stack does Baselayer use?

23 detected
Security1
Programming Languages1
Cloud & Hosting1
Marketing Automation1
Performance1
Web Standards2
UI Libraries1
JavaScript Libraries1
Frontend Frameworks1
Tracking & Analytics8
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
H
HubSpot
G
Google Tag Manager
H
HubSpot
G
Google Analytics
A
Analytics Service

How much traffic does Baselayer get?

Traffic & Engagement

11.3K
Monthly Visits
2.6
Pages/Visit
2:14
Avg. Duration
51%
Bounce Rate
Monthly Traffic Trend+112%
5.3K
Oct 2025
Oct
7.3K
Nov 2025
Nov
11.3K
Dec 2025
Dec

Traffic Sources

Search
34%
Direct
44%
Social
11%
Referrals
10%
Email
0%
Paid
1%

Where is Baselayer's audience located?

🌍38.7%
🌍31.9%
🌍23.3%
🌍5.0%
🌍1.1%

What keywords does Baselayer rank for?

5 keywords
1baselayer4.7K vol$0.83
2baselayer careers330 vol
3baselayer carrers130 vol
4baselayer company180 vol
5base layer company70 vol

How is Baselayer's SEO?

Open Graph Image

OG Image preview
og:image

https://baselayercms.wpenginepowered.com/wp-content/uploads/2025/07/OG.jpg

Meta Tags

title56 chars

Baselayer: Business Identity Verification, Risk, & Fraud

description120 chars

Combine credit, identity, and fraud checks into one AI-powered system to boost auto-approvals and reduce manual reviews.

languageEN

H1 Tags

h1Unify fraud signalsfor faster, safer approvals

Who works at Baselayer?

Loading leads...

What do customers think of Baselayer?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Baselayer

What is Baselayer's Revenue?
Baselayer generates approximately $57M in annual revenue. With 146 employees, that's $388,300 per employee.
What does Baselayer do?
Combine credit, identity, and fraud checks into one AI-powered system to boost auto-approvals and reduce manual reviews.
What technologies does Baselayer use?
Baselayer uses 15 technologies across their website including Security, Programming Languages, CMS. Key technologies include HSTS, PHP, WordPress.
Who are Baselayer's competitors?
Baselayer's main competitors include Heitek Automation, Alicat Scientific, AeroSpec, Kinematics Manufacturing, BASELAYER. These companies operate in similar markets and compete for the same customer base.

Export Data

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Download CSVs, JSONs & full reports

How to contact Baselayer?

Social Profiles

What are Baselayer's key pages?

Export baselayer.com Data

Download the complete tech stack, analytics, leads, and company data for baselayer.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About baselayer.com

Combine credit, identity, and fraud checks into one AI-powered system to boost auto-approvals and reduce manual reviews.

Company Overview

baselayer.com
Website
computers_electronics_and_technology
Industry
#1,798,982
Global Rank
11.3K
Monthly Visitors
15
Technologies
1+
Employees

baselayer.com Social Media

Contact baselayer.com

Technology Stack

baselayer.com uses 15 technologies across their website including HSTS, PHP, WordPress, and more.

Security

HSTS

Programming Languages

PHP

CMS

WordPress

Cloud & Hosting

Vercel

Marketing Automation

HubSpot

Analytics & Marketing

Google Tag Manager, Google Analytics

Traffic & Audience

11.3K
Monthly Visits
51%
Bounce Rate
2.6
Pages/Visit
2:14
Avg. Duration

baselayer.com receives approximately 11.3K monthly visitors and ranks #1,798,982 globally. The website has a bounce rate of 51% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 2:14 on the site.

The majority of baselayer.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is baselayer.com?
Combine credit, identity, and fraud checks into one AI-powered system to boost auto-approvals and reduce manual reviews.
What technologies does baselayer.com use?
baselayer.com uses 15 technologies including HSTS, PHP, and 9 more. View the full tech stack analysis above.
What are baselayer.com's social media accounts?
baselayer.com is active on twitter, linkedin. You can find links to all their social media profiles in the social section above.
Is baselayer.com hiring?
Check baselayer.com's careers page for current job openings and opportunities. The company has 1+ known employees.
How popular is baselayer.com?
baselayer.com receives approximately 11.3K monthly visitors and ranks #1,798,982 globally. Traffic is growing by 55.4% month-over-month.

Related Searches

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This page provides publicly available information about baselayer.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit baselayer.com directly at https://baselayer.com.