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Basware: The Quiet Giant of P2P
A $393M revenue machine quietly dominating enterprise procurement
In a world obsessed with flashy AI startups, Basware operates a $393M revenue engine that powers global spend management. While competitors chase buzzwords, this Finnish-born giant has built a fortress in purchase-to-pay processing—quietly becoming the backbone for 1,936 employees and counting.
"Basware doesn't chase trends—it processes them. With 59% direct traffic, their enterprise moat is deeper than any marketing campaign."
The Enterprise Inertia Advantage
Basware's 59% direct traffic isn't just a metric—it's proof of entrenched enterprise relationships. When procurement managers type 'basware.com' directly, they're not browsing; they're logging into systems that handle millions in AP automation. This isn't a product—it's infrastructure.
The Traffic Paradox
Despite ranking #43,990 globally, Basware's traffic tells a different story. Only 32% comes from organic search—unusual for a B2B SaaS leader. The reality? Enterprise buyers don't discover Basware; they inherit it. Their growth isn't about acquisition; it's about expansion within existing accounts.
The tech stack reveals a pragmatic approach: jQuery (not React), Bootstrap (not Tailwind-first), and legacy frameworks coexist with modern tools. This isn't technical debt—it's stability. When you're processing billions in invoices, you don't refactor for trends; you optimize for reliability.
- Dominates AP automation with cloud-based P2P solutions
- Trustpilot score of 2.1/5 suggests enterprise focus over consumer appeal
- Top keywords include 'SAP' (534K volume)—they're playing in the big leagues
- CEO Jason Kurtz leads a 1,936-person organization scaling globally
The Unsexy Billion-Dollar Play
Basware proves that boring B2B infrastructure, not consumer SaaS, builds enduring value. Their $393M revenue and 59% direct traffic signal a company that's already won—most just haven't noticed.
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Global Leader in AP Automation and Cloud Based P2P Solutions | Basware
Basware is a cloud-based purchase-to-pay and e-invoicing solution; enabling businesses around the world to reduce costs, manage spend and forecast growth.
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Reviews (9)
Good tool for AP automation
Good tool for AP automation What do I like best? Basware was originally an AP software and that's where it strength is. Basware is always connected to accounting or ERP system so it is flexible on integrating to many systems. E.g. in large organisation where you might have many ERP systems in use you can still receive all your purchase invoices in Basware and connect easily Basware to different ERP systems. Also PO matching automation works well and you can really get touchless AP automation for your PO related invoices. End users love the UI as well as AP clerks Review collected by and hosted on G2.com. What do I dislike? Catalog management and purchasing side is not user friendly and automated yet. Also there is no sourcing module. You can get white labeled solution from Basware but it is loosely connected to P2P. Basware is extremely configurable and with no real templates your system is as good as the consultants you get. Review collected by and hosted on G2.com. What problems is the product solving and how is that benefiting you? Single system for purchase invoice handling. You can fully automate - I mean really touchless invoices for your PO related and recurring invoices. It is flexible on creating rules to check purchase invoice coding so you get correctly coded invoices to bookkeeping without having to check them anymore by an AP or accountant. But of course to get to this state you need to be committed to develop the system. It does not come out of the box. Requires effort from you and Basware consultants
Basware doesn't care about usability
I use basware on the cloud to procure a moderate volume of high value services, and I think that they do not care about the experience of those that have to actually do the purchasing. Little things such as how model popup boxes behave, to the way that the predicted fields work. Don't get me started on the search. "What search" you might say, it's like 1995. I can't just get a list of PRs I created, or even sort the results by supplier or add columns myself. It is just really difficult to use software which serves the purpose as a compliant purchasing tool with no consideration to the end users.
this company is a joke...
this company is a joke...
Only negative aspects...
I don’t understand why this provider is involved in invoice transmission. Unfortunately, I can’t think of anything in favor of using it—only negative aspects come to mind. It unnecessarily complicates the process for the issuer to receive their payment. And customer service? What’s that? Apparently, Basware has never heard of the term. I believe this platform was created to block invoices, not to transmit them. It probably earns a commission for every invoice that fails to be delivered. That would explain a lot
Terrible system !
Terrible system ! We are a sme and have to submit invoices to Basware occasionally. Completely a joke. Lately we got a reply that the processing failed and in addition we received a lot of IT nonsense that is 100% irrelevant for the submitter. What then happened to the invoice can no one tell me. When I ask about that that I get a lot of more IT nonsense about failing FTP servers etc. I was just emailing a pdf document??? Not a system I would even consider in our company. We simply cannot expose customers and suppliers to that !!!
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About basware.com
Basware is a cloud-based purchase-to-pay and e-invoicing solution; enabling businesses around the world to reduce costs, manage spend and forecast growth.
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basware.com uses 19 technologies across their website including Font Awesome, HSTS, WordPress, and more.
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basware.com receives approximately 688.3K monthly visitors and ranks #43,990 globally. The website has a bounce rate of 21% with visitors viewing an average of 14.5 pages per visit. Users spend an average of 11:54 on the site.
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