9:41
bathwraps.com
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bathwraps.com

25 technologies
VerifiedVisit4.6K/mo$3M1725 Tech2 Leads
Deep Dive

BathWraps: The Niche Giant You've Never Heard Of

A $3M revenue company dominating local bathroom remodeling with a 17-person team.

In a market dominated by national chains and DIY chaos, BathWraps operates with surgical precision. They don't sell bathrooms; they sell a one-day transformation, and their numbers prove the model works.

$3.0M
Annual Revenue
17
Employees
4,649
Monthly Visits
46%
Direct Traffic

"With only 17 employees generating $3M in revenue, BathWraps achieves a staggering $176k revenue per employee—far exceeding industry averages for construction-adjacent services."

The Local SEO Playbook

BathWraps isn't playing the national brand game. Their traffic data reveals a hyper-localized strategy: 92.3% of their traffic comes from undefined regions (likely US-specific tracking), with specific keyword domination in high-value markets like South Florida. They own the intent for 'one day shower miami fl' (490 monthly volume) and 'south florida walk in showers' (110 volume), bypassing the noise of generic search terms.

The Direct Traffic Moat

The most telling metric? 46% of traffic is direct. In an industry built on trust and referrals, this indicates a powerful offline-to-online loop. Customers aren't finding BathWraps via broad search; they are typing the URL directly after seeing a yard sign, a truck, or a neighbor's renovation. This is the hallmark of a local service brand with deep community penetration.

The tech stack tells a story of functional efficiency over flashy innovation. They rely on jQuery, Bootstrap, and Tailwind CSS—proven, stable technologies that prioritize speed and compatibility over cutting-edge frameworks. It’s a stack designed to convert, not to impress tech bloggers.

  • Dominates high-intent, long-tail keywords (e.g., 'how long does it take to remove a tub') rather than competing for expensive broad terms.
  • Leverages a 'one-day' value proposition to differentiate from slow, messy traditional renovations.
  • Uses Zendesk for customer support infrastructure, suggesting a scalable service model despite the small team size.
Does not rely on massive organic SEO volume (only 31% of traffic).
Masters local intent with high-converting keywords.
Avoids complex, custom tech stacks that require large engineering teams.
Operates a lean, high-margin model with minimal overhead.
Does not appear to target a global audience.
Builds a brand strong enough to drive nearly half of traffic directly.

The $176k/Employee Blueprint

BathWraps proves that in home services, depth beats breadth. They don't need to rank #1 globally—they just need to own the driveway.

What tech stack does Bathwraps use?

42 detected
Video1
Programming Languages1
Customer Support1
Web Standards2
UI Libraries1
JavaScript Libraries3
Frontend Frameworks1
Tracking & Analytics17
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
F
Facebook Pixel
G
Google Tag Manager
G
Google Tag Manager
C
Cloudflare
G
Google APIs
J
jsDelivr
G
Google Tag Manager
F
Facebook Pixel
G
Google Static
G
Google DoubleClick
G
Google Analytics
A
Amazon CloudFront
F
Facebook

How much traffic does Bathwraps get?

Traffic & Engagement

4.6K
Monthly Visits
1.7
Pages/Visit
0:24
Avg. Duration
39%
Bounce Rate
Monthly Traffic Trend+15%
4.0K
Oct 2025
Oct
5.1K
Nov 2025
Nov
4.6K
Dec 2025
Dec

Traffic Sources

Search
31%
Direct
46%
Social
15%
Referrals
6%
Email
0%
Paid
2%

Where is Bathwraps's audience located?

🌍92.3%
🌍7.7%

What keywords does Bathwraps rank for?

5 keywords
1how long does it take to remove and tub and replace it typically160 vol
2south florida walk in showers110 vol
3one day shower miami fl490 vol
4bath replacement270 vol
5shower pan5.8K vol$1.38

How is Bathwraps's SEO?

Meta Tags

title55 chars

Bath and Shower Remodeling | BathWraps by Liners Direct

description146 chars

BathWraps, formerly Liners Direct, manufactures and installs custom showers and bathtubs that are long lasting, easy to maintain, and safe to use.

languageEN-US

Schema Types

Unknown

What is Bathwraps's revenue?

$3M
Annual Revenue
17
-19%
Employees
$174K
Revenue/Employee
Roselle, United States
Headquarters

Who works at Bathwraps?

Loading leads...

What do customers think of Bathwraps?

bathwraps.com

bathwraps.com

0.0
0 reviews

Categories

Bathroom Remodeler#undefinedBathroom Supply Store#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
US

Reviews (0)

Filter by rating:

No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.

Frequently Asked Questions about Bathwraps

What is Bathwraps's Revenue?
Bathwraps generates approximately $3M in annual revenue. With 17 employees, that's $174,000 per employee.
What does Bathwraps do?
BathWraps, formerly Liners Direct, manufactures and installs custom showers and bathtubs that are long lasting, easy to maintain, and safe to use.
How fast is Bathwraps growing?
Bathwraps employee count has changed by -19% year over year.
What technologies does Bathwraps use?
Bathwraps uses 25 technologies across their website including Video, Fonts, Programming Languages. Key technologies include Vimeo, Font Awesome, Google Fonts, PHP.
Who are Bathwraps's competitors?
Bathwraps's main competitors include Jacuzzi. These companies operate in similar markets and compete for the same customer base.
What do customers think of Bathwraps?
Bathwraps has a Trustpilot score of 0.0 out of 5 (0 stars).

Export Data

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How to contact Bathwraps?

What are Bathwraps's key pages?

Export bathwraps.com Data

Download the complete tech stack, analytics, leads, and company data for bathwraps.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About bathwraps.com

BathWraps, formerly Liners Direct, manufactures and installs custom showers and bathtubs that are long lasting, easy to maintain, and safe to use.

Company Overview

bathwraps.com
Website
home_and_garden
Industry
#3,950,969
Global Rank
4.6K
Monthly Visitors
25
Technologies
2+
Employees

bathwraps.com Key Pages

Contact bathwraps.com

Technology Stack

bathwraps.com uses 25 technologies across their website including Vimeo, Font Awesome, Google Fonts, PHP, and more.

Video

Vimeo

Fonts

Font Awesome, Google Fonts

Programming Languages

PHP

CMS

WordPress

CDN

cdnjs, jsDelivr

Cloud & Hosting

Amazon S3, AWS CloudFront, Cloudflare

Traffic & Audience

4.6K
Monthly Visits
39%
Bounce Rate
1.7
Pages/Visit
0:24
Avg. Duration

bathwraps.com receives approximately 4.6K monthly visitors and ranks #3,950,969 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:24 on the site.

The majority of bathwraps.com's traffic comes from undefined, .

Frequently Asked Questions

What is bathwraps.com?
BathWraps, formerly Liners Direct, manufactures and installs custom showers and bathtubs that are long lasting, easy to maintain, and safe to use.
How much does bathwraps.com cost?
You can view bathwraps.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does bathwraps.com use?
bathwraps.com uses 25 technologies including Vimeo, Font Awesome, Google Fonts, and 19 more. View the full tech stack analysis above.
How do I contact bathwraps.com?
You can contact bathwraps.com through their contact page.
What are bathwraps.com's social media accounts?
bathwraps.com is active on twitter, facebook, linkedin. You can find links to all their social media profiles in the social section above.
How popular is bathwraps.com?
bathwraps.com receives approximately 4.6K monthly visitors and ranks #3,950,969 globally. Traffic is declining by 8.5% month-over-month.

Related Searches

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This page provides publicly available information about bathwraps.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit bathwraps.com directly at https://bathwraps.com.