While most B2B manufacturers treat their digital presence as an afterthought, Beritech has quietly built a sophisticated online engine that drives over half their traffic directly. This isn't just a factory with a website—it's a data-driven industrial giant mastering the art of digital-first customer acquisition.

"Beritech proves that in industrial manufacturing, the strongest brand isn't built on brochures—it's built on direct customer relationships that translate into direct traffic."

• 362 employees → $217M revenue = $600K/employee (top-tier efficiency)
• 57% direct traffic signals strong brand recall and customer loyalty
• Tech stack includes modern tools: Tailwind CSS, PWA, Lazy Loading—unusual for traditional manufacturers
• Niche focus on Food & Pharma creates defensible market position

The tech stack reveals more about their mindset. While many manufacturers stick to decade-old WordPress templates, Beritech uses Tailwind CSS, PWA capabilities, and lazy loading. This isn't just modern—it's performance-optimized for industrial buyers who might access specs from factory floors or mobile devices. The use of DaisyUI (a Tailwind component library) suggests they're building custom interfaces, not just templated sites. For product managers, this signals a company that invests in digital tools as a competitive advantage, not just a brochure.