berjeinc.com
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Berjé Inc: The 70-Year Secret in Essential Oils
How a family-owned supplier dominates with 3,000+ aromatics and minimal digital footprint
In a world obsessed with digital disruption, Berjé Inc operates like a hidden fortress. For 70 years and three generations, this family-owned supplier has quietly built an empire of 3,000+ aromatic chemicals, yet their website gets fewer monthly visits than a mid-tier TikTok creator.
"Their SEO strategy is so poor it's almost an achievement—ranking #3.4M globally while commanding a $15M business through pure relationship capital."
The Analog Powerhouse
Berjé isn't a tech company pretending to be in essential oils—they're an essential oils company that happens to have a website. With 44% direct traffic (vs 31% organic), they're built on decades of relationships, not search algorithms. Their top keyword 'olibanum' (5,680 monthly searches) reveals they're targeting niche, high-value buyers, not mass-market consumers.
The Traffic Paradox
Here's the contradiction: they rank for 'turkish essential oil company' (60 monthly searches) and 'storax honduras' (100 monthly searches)—hyper-specific industrial terms—yet their global rank is abysmal. This suggests they're not playing the SEO game at all. Their traffic comes from direct bookmarks and email campaigns, not from winning Google's algorithm lottery.
The leadership team reads like a who's who of industry veterans: Thomas Lauzurica (SVP Business Development), Thomas Noesner (VP Operations), Maria Paz Gonzalez (VP Sourcing), Jeffrey Arway (SVP Key Accounts), and Terri Romeo (VP Sales). These aren't growth hackers—they're relationship architects who've spent decades building trust with fragrance houses, flavor companies, and industrial manufacturers.
- 70+ years of family ownership (3 generations)
- 3,000+ unique aromatics in inventory
- 148 employees generating $15M revenue (~$101k/employee)
- 44% direct traffic indicates strong customer retention
- Tech stack is minimal: jQuery, Bootstrap, basic tracking
The Unscalable Moat
Berjé proves that in B2B industrial sectors, digital presence is secondary to relationship depth. Their 'weak' metrics are actually signals of a business that doesn't need to chase trends—they've already built an unbreakable foundation.
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Berjé Inc: Essential Oils Supplier – Aromatic Chemicals | Berjé Inc
Berjé Inc is an essential oils and aromatic chemicals suppliers with over 70 years of industry experience. Family-owned and operated for 3 generations, we carry over 3000 aromatics, all of which carry their own unique flavor, fragrance, and function.
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About berjeinc.com
Berjé Inc is an essential oils and aromatic chemicals suppliers with over 70 years of industry experience. Family-owned and operated for 3 generations, we carry over 3000 aromatics, all of which carry their own unique flavor, fragrance, and function.
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Technology Stack
berjeinc.com uses 17 technologies across their website including Google Maps, YouTube Embed, Font Awesome, Adobe Fonts, and more.
Maps
Google Maps
Video
YouTube Embed
Fonts
Font Awesome, Adobe Fonts
Security
HSTS
Programming Languages
PHP
CMS
WordPress
Traffic & Audience
berjeinc.com receives approximately 5.5K monthly visitors and ranks #3,410,313 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:16 on the site.
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