While Silicon Valley chases AI unicorns, Betco quietly generates $35M in revenue selling the invisible infrastructure of modern hygiene. This isn't a startup—it's a 395-person industrial powerhouse that's been making floors shine since before the internet existed.

"In an industry where 'clean' is the product, Betco sells the systems that make it scalable."

The tech stack tells the story of a company that's modernized without disrupting what works. They run jQuery and Bootstrap—technologies that would make a Silicon Valley engineer shudder—but they pair them with Google Analytics, Zendesk, and reCAPTCHA. It's pragmatic engineering: stable, reliable, and entirely focused on converting facility managers, not impressing tech bloggers.

• Product-led growth before it was a buzzword: Their 'FastDraw Freedom' and 'Ge Fight Bac Tru' products generate their own search volume
• Vertical integration as strategy: They manufacture chemicals AND equipment, controlling the entire value chain
• Documentation as a service: Their 90211-92 cleaning solutions guide is a masterclass in B2B content marketing
• Social proof without the vanity: 5 social profiles, zero influencer partnerships—just consistent, industrial-grade presence