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BEYOUNG: Brazil's Skincare Tech Powerhouse
How 194 employees built a $15M direct-to-consumer empire treating skin and selling makeup
BEYOUNG isn't selling beauty—they're selling a promise: skincare technology that works while you wear it. In a market flooded with legacy brands, this Brazilian startup carved a niche by merging treatment with cosmetics, hitting $15M in revenue with just 194 employees.
"They don't compete on shelf space—they compete on skin results. That's why 63% of traffic finds them organically."
The Traffic Paradox
With 164,910 monthly visits, BEYOUNG's traffic profile reveals a critical insight: 63% organic search vs 30% direct. This isn't brand awareness—it's intent-driven discovery. Customers aren't browsing; they're hunting for solutions to specific skin problems. The 22,400 monthly searches for 'beyoung' prove they've built a destination brand, while misspellings like 'beyong' (2,870 searches) show they're breaking into mainstream consciousness.
The Multi-Function Moat
While competitors sell you a serum and a foundation, BEYOUNG sells you a hybrid. Their 'dermocosméticos multifuncionais e makes que tratam' philosophy targets the modern consumer who won't sacrifice time for beauty. This isn't just product innovation—it's a lifestyle wedge. By making treatment invisible (in makeup), they capture the 9-to-5 demographic that traditional skincare brands ignore.
Their tech stack tells the story of a company built for speed and scale: Vite for rapid iteration, PWA for mobile-first commerce, Tailwind and Bootstrap for consistent design systems. They're not just digital-native; they're digital-obsessed. The presence of Swiper and Priority Hints shows they obsess over micro-interactions—critical when your product lives and dies on visual appeal.
- Vegano & cruelty-free positioning captures Gen Z's ethical spending
- Social-first presence (TikTok, YouTube, Instagram) builds trust before purchase
- PWA implementation suggests heavy mobile commerce focus
- 194 employees generating $15M = $77K revenue per employee
The Blueprint Is Clear
BEYOUNG proves that in Brazil's $15B beauty market, the winners don't sell products—they sell integrated solutions. 194 people, $15M revenue, zero retail presence. That's the future of beauty retail.
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Open Graph Image

http://www.beyoung.com.br/cdn/shop/files/BEYOUNG.jpg?v=1754940309
Meta Tags
BEYOUNG - Na sua pele. No seu tempo.
BEYOUNG: Beleza simplificada com skincare tecnológico e inovador. Vegano, cruelty-free. Dermocosméticos multifuncionais e makes que tratam sua pele.
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About beyoung.com.br
BEYOUNG: Beleza simplificada com skincare tecnológico e inovador. Vegano, cruelty-free. Dermocosméticos multifuncionais e makes que tratam sua pele.
Company Overview
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Technology Stack
beyoung.com.br uses 24 technologies across their website including imgix, Vimeo, Google Fonts, and more.
Media
imgix
Video
Vimeo
Fonts
Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Programming Languages
PHP
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront, Cloudflare
Traffic & Audience
beyoung.com.br receives approximately 164.9K monthly visitors and ranks #207,830 globally. The website has a bounce rate of 42% with visitors viewing an average of 4.0 pages per visit. Users spend an average of 2:02 on the site.
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