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bigroad.com
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bigroad.com

19 technologies
VerifiedGrowingVisit13.4K/mo$20M6819 Tech1 Leads
Deep Dive

BigRoad: The Silent Giant in Fleet Compliance

How a 68-person team built a $20M+ ELD business without the hype

In an industry obsessed with AI and blockchain, BigRoad quietly dominates electronic logging with 13,410 monthly visitors and $20.1M in revenue. They don't chase trends—they enforce them.

$20.1M
annual revenue
13.4K
monthly visits
68
employees
52%
direct traffic

"They're not building a product; they're building a compliance necessity that fleets can't operate without."

The Driver-First Philosophy

BigRoad's 3.2/5 Trustpilot rating tells a story of friction, but their core insight is unshakeable: drivers don't choose ELDs, compliance does. With 'bigroad login' generating 220 monthly searches, they've created a captive user base where convenience isn't optional—it's mandated. The 52% direct traffic proves their brand sticks in a market where most competitors fight for organic discovery.

The Revenue-Per-Employee Math

At $20.1M revenue with 68 employees, BigRoad achieves ~$295K revenue per employee—exceptional for a hardware-adjacent software business. Compare this to typical SaaS benchmarks of $150-250K, and you see a lean, efficient operation. They're not burning VC cash on growth; they're extracting value from a captive market where switching costs are astronomically high.

The tech stack reveals a pragmatic approach: jQuery, Bootstrap, and Tailwind CSS coexist—a sign of iterative development over a decade, not a greenfield rewrite. Vite powers the frontend, suggesting modern tooling layered on legacy foundations. This isn't a startup chasing the latest framework; it's a business that ships code to serve drivers who need reliability, not innovation.

  • FMCSA registration as core moat: Compliance isn't a feature, it's the product
  • Fleet Complete acquisition: Strategic consolidation in fragmented ELD market
  • Driver-centric branding: 'Built for Drivers' isn't marketing—it's survival
  • Direct traffic dominance: 52% shows brand equity in a transactional market
No AI buzzwords or blockchain promises
Focus on core compliance: No feature bloat
Trustpilot rating below 4.0 indicates user friction
Proven revenue model: $20M+ without hype cycles
Global rank #1.2M suggests limited international ambition
Strategic acquisition: Fleet Complete backing provides stability

The Unsexy Billion-Dollar Playbook

BigRoad proves that in regulated industries, boring is profitable. They don't need 100K monthly visitors—they need the right 13K who must comply.

What tech stack does Bigroad use?

26 detected
Programming Languages1
Cloud & Hosting1
Performance1
Web Standards2
Build Tools1
UI Libraries1
JavaScript Libraries3
Tracking & Analytics7
G
Google Analytics
G
Google Tag Manager
G
Google APIs
G
Google Tag Manager
G
Google Static
G
Google Analytics
G
Google DoubleClick

How much traffic does Bigroad get?

Traffic & Engagement

13.4K
Monthly Visits
5.9
Pages/Visit
6:19
Avg. Duration
35%
Bounce Rate
Monthly Traffic Trend+2%
13.1K
Oct 2025
Oct
12.1K
Nov 2025
Nov
13.4K
Dec 2025
Dec

Traffic Sources

Search
36%
Direct
52%
Social
5%
Referrals
6%
Email
0%
Paid
1%

Where is Bigroad's audience located?

🌍74.2%
🌍21.1%
🌍4.7%

What keywords does Bigroad rank for?

5 keywords
1bigroad login220 vol
2big road eld310 vol$11.05
3big road270 vol$5.46
4bigroad eld100 vol$14.02
5eld31.2K vol$10.15

How is Bigroad's SEO?

Open Graph Image

OG Image preview
og:image

https://bigroad.com/wp-content/uploads/2023/07/BigRoad-logo-with-FC_Logo-Colour.png

Meta Tags

title61 chars

FMCSA Registered ELD And Fleet Management Solutions | BigRoad

description154 chars

BigRoad - A Fleet Complete Company, Specializes In Electronic Logging Devices (ELD) For Compliance. FMCSA Registered, Award-Winning And Built For Drivers.

languageEN-US

H1 Tags

h1ALL OF YOUR FLEET NEEDS COVERED

Schema Types

Unknown

Who works at Bigroad?

Loading leads...

What do customers think of Bigroad?

bigroad.com

bigroad.com

3.2
1 reviews

Categories

Tuning Automobile#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (1)

Filter by rating:
James
1/4/2022
🇺🇸 United States3 reviewsOrganicUnverified
Zero stars

Zero stars. I've never done business with a more incompetent business in my life. A business that doesn't know it's own products and then makes the end user pay for that incompetence. I decided to go with Fleet complete/Big road eld in May of 2021. Couple days later I received the devices but to my surprise and the installer that Fleet complete sent, the wrong cables were sent for both devices. I alerted my representative at fleet complete and he said he'd get the right cables sent. This event repeated itself for a week. I would receive a box of wrong cables every 2 days. Fleet complete's installer gave up and stopped answering my calls when the next box would arrive. I had to stop operations as I'd already ran 8 days of paper logs, thus resulting in 3 days of lost revenue. I knew immediately I had selected the wrong company to partner with for my ELD needs and began searching for a company that did know their own products, would answer the phone when my drivers or myself had an issue. Once I switched I contacted fleet complete to let them know I would be cancelling my service as they hadn't done what they said they would do, ie provide service. ( not to mention the lost revenue). Fleet complete will not allow me to transfer and will continue to debit my account monthly, at an incorrect amount mind you... BUYER BEWARE, DO NOT PURCHASE FLEET COMPLETE OR BIG ROAD ELD UNLESS YOU LIKE DOWN TIME AND LOSING MONEY.

Frequently Asked Questions about Bigroad

What is Bigroad's Revenue?
Bigroad generates approximately $20M in annual revenue. With 68 employees, that's $295,200 per employee.
What does Bigroad do?
BigRoad - A Fleet Complete Company, Specializes In Electronic Logging Devices (ELD) For Compliance. FMCSA Registered, Award-Winning And Built For Drivers.
What technologies does Bigroad use?
Bigroad uses 19 technologies across their website including Video, Fonts, Programming Languages. Key technologies include YouTube Embed, Font Awesome, Google Fonts, PHP.
Who are Bigroad's competitors?
Bigroad's main competitors include Stamps.com, Circle.us, Shippo, 2Ship Solutions, Zenkraft. These companies operate in similar markets and compete for the same customer base.
What do customers think of Bigroad?
Bigroad has a Trustpilot score of 3.2 out of 5 (3 stars) based on 1 customer reviews.

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About bigroad.com

BigRoad - A Fleet Complete Company, Specializes In Electronic Logging Devices (ELD) For Compliance. FMCSA Registered, Award-Winning And Built For Drivers.

Company Overview

bigroad.com
Website
business_and_consumer_services
Industry
#1,206,158
Global Rank
13.4K
Monthly Visitors
19
Technologies
1+
Employees

Technology Stack

bigroad.com uses 19 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, PHP, and more.

Video

YouTube Embed

Fonts

Font Awesome, Google Fonts

Programming Languages

PHP

CMS

WordPress

Cloud & Hosting

Cloudflare

CRM

Salesforce

Traffic & Audience

13.4K
Monthly Visits
35%
Bounce Rate
5.9
Pages/Visit
6:19
Avg. Duration

bigroad.com receives approximately 13.4K monthly visitors and ranks #1,206,158 globally. The website has a bounce rate of 35% with visitors viewing an average of 5.9 pages per visit. Users spend an average of 6:19 on the site.

The majority of bigroad.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is bigroad.com?
BigRoad - A Fleet Complete Company, Specializes In Electronic Logging Devices (ELD) For Compliance. FMCSA Registered, Award-Winning And Built For Drivers.
How much does bigroad.com cost?
You can view bigroad.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does bigroad.com use?
bigroad.com uses 19 technologies including YouTube Embed, Font Awesome, Google Fonts, and 13 more. View the full tech stack analysis above.
How do I contact bigroad.com?
You can contact bigroad.com via email at [email protected] or through their contact page.
What are bigroad.com's social media accounts?
bigroad.com is active on twitter, facebook, linkedin. You can find links to all their social media profiles in the social section above.
Is bigroad.com hiring?
Check bigroad.com's careers page for current job openings and opportunities. The company has 1+ known employees.
How popular is bigroad.com?
bigroad.com receives approximately 13.4K monthly visitors and ranks #1,206,158 globally. Traffic is growing by 11.2% month-over-month.

Related Searches

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This page provides publicly available information about bigroad.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit bigroad.com directly at https://bigroad.com.