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Bigtincan: The AI Sales Engine You Haven't Noticed
Analyzing the $67M revenue engine powering mobile-first sales enablement
While everyone chases the latest AI hype cycle, Bigtincan has quietly built a $67.7M revenue machine by solving the oldest problem in sales: actually equipping reps to sell. This isn't just another CRM wrapper—it's a mobile-first content hub that actually gets used.
"Bigtincan proves that in sales tech, distribution beats innovation—58% direct traffic means their customers actually come back."
The Mobile-First Bet
Bigtincan's origin story is pure product intuition: they bet everything on mobile when sales teams were still chained to desktops. That early bet on 'content anywhere' created a sticky ecosystem where reps actually engage. The result? A 58% direct traffic share—unheard of for a B2B SaaS tool that isn't a verb like Salesforce or HubSpot.
The Enterprise Reality
With 381 employees and $67.7M in revenue, Bigtincan clocks in at ~$177k ARR per employee. That's not best-in-class (top SaaS companies hit $300k+), but it's respectable for a sales enablement platform fighting for budget against Highspot and Seismic. The real story? Their funding efficiency—they've scaled to real revenue without burning through hundreds of millions like some competitors.
What makes Bigtincan dangerous is their search strategy. 'Bigtincan' itself gets 1,170 monthly searches, but they're getting crushed on high-intent terms. Highspot—just one competitor—gets 35,110 searches. This is the classic distribution gap: great product, weak SEO moat. Their 25% organic traffic suggests they're still reliant on paid and direct channels, which doesn't scale efficiently.
- AI-powered content delivery that actually adapts to context (not just buzzwords)
- Mobile-native architecture designed for field sales, not desk jockeys
- Deep CRM integrations that make content accessible within workflow
- Learning engine that tracks what content actually closes deals
The Verdict: Quiet Contender or Acquisition Target?
Bigtincan has the revenue traction and product focus to survive, but needs to crack the search moat to truly scale. For investors, it's a capital-efficient play in a market that rewards distribution over features.
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Industry Leading Sales Enablement Solutions | Bigtincan
Bigtincan's AI-powered sales enablement platform empowers customer-facing teams to deliver personalized, measurable buying experiences.
Industry Leading Sales Enablement Solutions
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About bigtincan.com
Bigtincan's AI-powered sales enablement platform empowers customer-facing teams to deliver personalized, measurable buying experiences.
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bigtincan.com uses 23 technologies across their website including Wistia, HSTS, Sentry, and more.
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bigtincan.com receives approximately 74.1K monthly visitors and ranks #402,986 globally. The website has a bounce rate of 36% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 1:26 on the site.
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