billerud.com
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Billerud: The Industrial Giant You Haven't Noticed
A $457M packaging leader quietly dominating the sustainable materials space
In a world obsessed with digital disruption, Billerud is building a $457M empire out of trees. They're not just making paper—they're engineering the future of sustainable packaging for the world's biggest brands.
"Billerud isn't competing in the paper industry—they're redefining what packaging means for the Fortune 500."
The Silent B2B Behemoth
While consumer brands chase social media glory, Billerud operates in the shadows of global supply chains. Their 31K monthly visits aren't viral—they're strategic. These aren't casual browsers; they're procurement managers, brand owners, and sustainability officers from companies like Amazon and Unilever solving billion-dollar packaging problems.
The Sustainability Play
Billerud's tech stack reveals their modernization journey: jQuery for legacy systems, but Vite and Tailwind CSS for new builds. They're not just selling paper—they're selling ESG compliance. Every package they engineer is a carbon offset for their clients, making them indispensable in the race toward net-zero.
The data tells a story of deliberate, industrial-grade growth. With 51% organic traffic, they're not buying attention—they're earning it through technical authority. Their LinkedIn presence (with 50K+ followers) is a masterclass in B2B content: no fluff, just pure engineering insights that attract decision-makers.
- Their U.S. subsidiary alone generates 160+ monthly searches—evidence of deep enterprise penetration
- Top keywords like 'Sterling Matte spec sheet' reveal they're the technical specification authority
- They've built a multi-platform presence (YouTube, LinkedIn, Instagram) without diluting their industrial brand
The Unsexy Unicorn
Billerud proves that in industrial markets, depth beats breadth every time. They're not building a brand—they're building an ecosystem where every package ships with their DNA.
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Open Graph Image
https://www.billerud.com/globalassets/billerud/billerud_box_of_chocolate_web.png
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Billerud – Packaging tomorrow
We are a world leading company in high-performing paper and packaging materials – passionately committed to sustainability, quality, and customer value.
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About billerud.com
We are a world leading company in high-performing paper and packaging materials – passionately committed to sustainability, quality, and customer value.
Company Overview
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Technology Stack
billerud.com uses 13 technologies across their website including PHP, Cloudflare, Cookiebot, and more.
Programming Languages
PHP
Cloud & Hosting
Cloudflare
Privacy & Consent
Cookiebot
Analytics & Marketing
Matomo
Build Tools
Vite
UI Libraries
DaisyUI, Ant Design
Traffic & Audience
billerud.com receives approximately 31.3K monthly visitors and ranks #1,011,149 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:18 on the site.
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