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Blinking.id: The Silent Giant of KYC
A $7M revenue fintech with zero web traffic—what's really happening behind the curtain?
In the crowded KYC (Know Your Customer) market, Blinking.id claims to be a 'trusted provider' with a sleek website and enterprise promises. But dig deeper, and you find a fascinating contradiction: a $7M revenue company with virtually zero public web footprint. This isn't a startup fighting for attention; it's a B2B engine operating in the shadows.
"Blinking.id isn't playing the SEO game—they're playing the enterprise sales game. Revenue is real, web traffic is fiction."
The Silent Majority of Users
With 60 employees generating $7M in revenue, Blinking.id boasts an impressive $116K revenue per employee. This is a lean, efficient operation. The complete lack of web traffic (0 monthly visits) isn't a failure; it's a feature. Their clients aren't finding them via Google searches—they're coming through direct sales, partnerships, and referrals. This is a classic enterprise B2B model: high-touch sales, low public visibility.
The Tech Stack Paradox
Blinking.id's tech stack reveals a pragmatic approach. They use jQuery and Bootstrap (older but battle-tested frameworks) alongside modern tools like Tailwind CSS and PWA (Progressive Web App) capabilities. This suggests a platform built for reliability and broad compatibility, not bleeding-edge trends. The presence of Cloudflare and Priority Hints indicates a focus on performance and security, essential for a KYC platform handling sensitive data. They aren't chasing tech hype; they're building what works.
The 'blinking' keyword sees 3,150 monthly searches, but none of it converts to their domain. This suggests two possibilities: either their brand is so niche that search volume is irrelevant, or they have a powerful offline brand presence that doesn't translate to digital clicks. Given their revenue, it's likely the latter. They've cracked the code on direct enterprise acquisition, bypassing the noisy digital marketing funnel entirely.
- Revenue-first mindset: $7M with a small team suggests high-margin services.
- Enterprise sales focus: Zero traffic implies private, high-value client acquisition.
- Tech stability over trends: A stack built for durability, not viral growth.
- Niche dominance: They likely own specific verticals within fintech.
Blinking.id is the anti-unicorn.
While others chase viral growth and SEO dominance, they've built a $7M revenue engine that doesn't need the internet's permission to exist. For founders and investors, this is a masterclass in B2B sales: when you solve a critical enterprise problem, the customers find you—no Google required.
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Open Graph Image

https://www.blinking.id/wp-content/uploads/2023/04/home-hero.png
Meta Tags
ID Verification and Biometric Identification Services | BlinkingID
Your Trusted KYC Provider Blinking verification platform helps businesses secure their customers’ journeys. With our customizable KYC and AML solutions, you can design your verification process, prevent digital fraud, speed up onboarding and acquire more clients while saving money. Get in touch
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About blinking.id
Your Trusted KYC Provider Blinking verification platform helps businesses secure their customers’ journeys. With our customizable KYC and AML solutions, you can design your verification process, prevent digital fraud, speed up onboarding and acquire more clients while saving money. Get in touch
Company Overview
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Technology Stack
blinking.id uses 17 technologies across their website including Vimeo, Okta, PHP, and more.
Video
Vimeo
Authentication
Okta
Programming Languages
PHP
CMS
WordPress
CDN
cdnjs
Cloud & Hosting
Cloudflare
Traffic & Audience
blinking.id receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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