blocket.se
Get leads like Blocket — and thousands more
Build targeted lists by tech stack, traffic, and more
Blocket: Sweden's Classified Giant
How 18M monthly visits and a 73% direct traffic share define Nordic e-commerce dominance
While global giants fight for e-commerce supremacy, a Swedish classifieds platform quietly commands 18 million monthly visits with minimal SEO dependency. Blocket.se isn't just a marketplace—it's a national habit, a testament to the power of community trust and direct engagement.
"Blocket's 73% direct traffic share is the ultimate product-market fit signal: users don't search for it, they simply go there."
The Network Effect in Action
With 283 employees generating $45.1M in revenue, Blocket achieves remarkable efficiency. The platform's true strength lies in its hyper-localized model—92.7% of traffic comes from undefined (presumably Sweden), creating a dense, trusted network where buyers and sellers meet without algorithmic interference. This isn't a marketplace; it's a digital town square.
The SEO Paradox
Blocket's 22% organic search traffic seems low for a platform with 3.7M backlinks, but it reveals a deeper truth: the brand has transcended search. When your top keyword is your own name (302K monthly searches), you've achieved category ownership. The 4.1M searches for 'blooket'—a clear misspelling—prove users will find you even when they don't know how to spell your name.
The tech stack tells a story of modern efficiency—Tailwind CSS, Vite, and PWA capabilities suggest a lean, fast-loading experience optimized for mobile-first users. Yet the 1/5 Trustpilot rating (3,275 reviews) reveals the inherent tension in classifieds: when you facilitate peer-to-peer transactions, you're at the mercy of individual user experiences, not product quality.
- Category ownership: 'Blocket' alone drives 302K monthly searches
- Direct traffic dominance: 73% bypass search engines entirely
- Hyper-local focus: 92.7% traffic from Sweden shows global ambitions aren't the goal
- Technical modernity: PWA and Vite suggest mobile-first architecture
The Unbreakable Habit
Blocket proves that when you become the default choice for a nation's second-hand economy, metrics like 'organic search' become irrelevant. The real moat isn't SEO—it's muscle memory.
What tech stack does Blocket use?
How much traffic does Blocket get?
Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
Where is Blocket's audience located?
Who competes with Blocket?
Device Distribution
What keywords does Blocket rank for?
5 keywordsHow is Blocket's SEO?
Meta Tags
Nytt och begagnat, köp och sälj på Blocket – alltid en bra affär
På Blocket kan du köpa och sälja allt mellan himmel och jord, oavsett pris eller storlek. Vi hjälper dig att hitta den perfekta begagnade soffan eller köpa din drömbil.
H1 Tags
What is Blocket's revenue?
Who works at Blocket?
Loading leads...
What do customers think of Blocket?
Blocket
Categories
Activity & Engagement
Contact Information
Reviews (20)
Beware of tracking!
Beware of tracking! Clicked on a simmilar Item, and my addblocked block it. reason ? A link from locl shop was going to Google tracking first, and then beeing rediring to I used the info provided by ad- blocker and asked chat gpt to tell me in plain English. bellow is the reply. ..................... What happened You clicked a link on blocket.se. That link was not a direct link to the shop. It went through Google Ads tracking first. uBlock Origin blocked that tracking page. The blocked domain syndicatedsearch.goog This is a Google Ads click-tracking redirect. aclk literally means ad click. Its only job is to record that you clicked an ad, then forward you to the real site. What the long URL contains gclid, ai, sig, clkt, etc → Google identifiers used for ad attribution and fraud detection. rurl=Blocket → Tells Google where the click came from. adurl= → The real destination, in your case is: from clasohlson.com
Purchased an item that was lost
Purchased an item that was lost by postnord , seller and myslef have been in full comunication , reported the issue to blocket as they need to contact post nord to confirm the loss and blocket customer service still havnt responded in 5 weeks , i can only talk to the bot and have chased via mail 7 times with no reply there seems to be zero consideration for customer services or any escalation path , truly terrible service and they need to be investigated
Horrible
Horrible. No help for foreign users at all. customer support does not care at all
Please go back to the old app
Please go back to the old app. The new update is very complicated and not easy to use.
The support is horrendous
The support is horrendous. You are directed to an AI and have to go through a lot to get to a real human and then they are rude and not willing to help.
Frequently Asked Questions about Blocket
What is Blocket's Revenue?
What does Blocket do?
How fast is Blocket growing?
How do people interact with Blocket?
How do people find Blocket?
Who uses Blocket?
What technologies does Blocket use?
Who are Blocket's competitors?
What do customers think of Blocket?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Blocket?
Contact Information
Export blocket.se Data
Download the complete tech stack, analytics, leads, and company data for blocket.se in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About blocket.se
På Blocket kan du köpa och sälja allt mellan himmel och jord, oavsett pris eller storlek. Vi hjälper dig att hitta den perfekta begagnade soffan eller köpa din drömbil.
Company Overview
blocket.se Social Media
Contact blocket.se
Phone Numbers
Technology Stack
blocket.se uses 13 technologies across their website including HSTS, Sentry, Braze, and more.
Security
HSTS
Error Tracking
Sentry
Marketing Automation
Braze
Advertising
DoubleClick Floodlight, Google Ads
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
blocket.se receives approximately 18.2M monthly visitors and ranks #1,249 globally. The website has a bounce rate of 24% with visitors viewing an average of 19.8 pages per visit. Users spend an average of 6:41 on the site.
The majority of blocket.se's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is blocket.se?
What technologies does blocket.se use?
What are blocket.se's social media accounts?
How popular is blocket.se?
Related Searches
This page provides publicly available information about blocket.se. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit blocket.se directly at https://blocket.se.