9:41
glassdoor.com
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glassdoor.com

12 technologies
VerifiedVisit24.9M/mo$356M1.8K12 Tech25 Leads
Deep Dive

Glassdoor: The Transparency Paradox

A 24M-visit empire built on anonymous reviews and a 1.1-star rating

Glassdoor isn't just a job board; it's a massive, data-driven accountability engine for the corporate world. With nearly 25 million monthly visitors, it holds the collective reputation of employers in its hands, yet it faces a paradox: the very transparency it sells is often undermined by a flood of anonymous negativity.

24.9M
monthly visits
61%
organic search traffic
1.1/5
Trustpilot rating
120M+
backlinks

"Glassdoor commodified the office whisper network, turning 'my boss is terrible' into a $356M revenue stream."

The Traffic Moat

The data reveals a fortress built on search dominance. With 61% of its 24.8M visits coming from organic search, Glassdoor doesn't just compete on brand; it owns the keyword. Terms like 'glassdoor jobs' and even misspellings ('glassdor') drive high-volume traffic, creating a nearly insurmountable SEO moat that keeps Indeed and LinkedIn at bay.

The Trust Paradox

Here is the most critical data point: a 1.1/5 rating on Trustpilot from over 1,000 reviews. This isn't a bug; it's a feature of a platform fueled by emotional extremes. Users rarely review unless they are fired or furious. For product managers and founders, this signals a massive gap: a market desperate for verified, nuanced feedback that current anonymous models cannot provide.

The company's tech stack (Bootstrap, PWA, Contentful) suggests a focus on scalable, cross-platform experiences rather than bleeding-edge innovation. They are optimizing for reach and reliability, not disruption. With 1,754 employees and $356M in revenue, the efficiency of their model is undeniable, but the brand sentiment suggests a ceiling to their growth if trust issues aren't addressed.

  • SEO Dominance: They capture job searches before candidates even hit competitor sites.
  • The Revenue Engine: Likely driven by employer subscriptions for profile management and job slots.
  • The Sentiment Trap: A 1.1-star rating indicates a user base that feels exploited or unheard.
  • The Data Goldmine: 120M+ backlinks make them an authority node for the entire jobs industry.
Does not verify employment for every review
Owns the 'employer review' category entirely
Susceptible to review bombing and corporate manipulation
Massive organic traffic moat (61%)
Struggles with brand sentiment (1.1/5 Trustpilot)
Integrated into the global hiring workflow

The Verdict: An Essential, Flawed Utility

Glassdoor is too big to fail but too noisy to trust blindly. The next evolution in career tech must solve the verification crisis.

What tech stack does Glassdoor use?

17 detected
Video1
CDN1
Cloud & Hosting1
Privacy & Consent1
Customer Support1
Analytics & Marketing2
Performance1
Web Standards1
CSS Frameworks1
Tracking & Analytics5
G
Google Analytics
G
Google Tag Manager
C
Cloudflare Insights
G
Google Tag Manager
C
Cloudflare

How much traffic does Glassdoor get?

Traffic & Engagement

27.1M
Monthly Visits
-7.6%
3.8
Pages/Visit
8:13
Avg. Duration
52%
Bounce Rate
Monthly Traffic Trend-20%
34.0M
Oct 2025
Oct
29.3M
Nov 2025
Nov
27.1M
Dec 2025
Dec

Rankings

#1,800
Global Rank
#543
United States Rank
Online Services
Category

Backlinks & Authority

120.3M
Backlinks
194.4K
Ref. Domains
78
Authority Score
Low
Penalty Risk
Backlinks Trend-21%
152.4M
Jul 2025
Jul
142.0M
Aug 2025
Aug
131.2M
Sep 2025
Sep
126.8M
Oct 2025
Oct
123.9M
Nov 2025
Nov
120.3M
Dec 2025
Dec

Search Traffic

Organic
6.6M
Paid
79.5K

Top Organic Keywords

#1glassdoor
673,000 vol11.3%
#1glassdoor jobs
74,000 vol1.2%
#1glass door
49,500 vol0.8%
#1glassdoor reviews
18,100 vol0.3%
#1glassdor
12,100 vol0.2%

Where is Glassdoor's audience located?

🇺🇸United States74.8%
🇮🇳India2.1%
🇲🇾Malaysia1.7%
🇵🇭Philippines1.4%
🇵🇰Pakistan1.2%

Device Distribution

Desktop46.2%
Mobile53.8%

What keywords does Glassdoor rank for?

5 keywords
1glassdoor1.1M vol$0.48
2glassdoor jobs57.0K vol$0.41
3glass door49.6K vol$1.09
4glassdoor login18.6K vol$2.41
5glassdor46.9K vol$0.49

How is Glassdoor's SEO?

Meta Tags

title16 chars

Just a moment...

H1 Tags

h1Help Us Protect Glassdoor
h1Aidez-nous à protéger Glassdoor
h1Helfen Sie mit, Glassdoor zu schützen

Who works at Glassdoor?

Loading leads...

What do customers think of Glassdoor?

Glassdoor

Glassdoor

1.1
1,002 reviews
✓ Claimed

Categories

Business Services#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
10/19/2017

Contact Information

Address:
100 Shoreline Hwy
Mill Valley, US

Reviews (20)

Filter by rating:
Phyllis Baker
12/18/2025
🇺🇸 United States7 reviewsOrganicUnverified
Experience date: 12/5/2025
I have been looking for a job for…4 years.

I have been looking for a job for almost 4 years. I have used sites like LinkedIn, Indeed, Monster, Career Builders, Robert Half etc. I have only found scam jobs. I started using Glassdoor about a month ago. I have already received 3 valid phone calls, have had two face to face interviews and was offered a position today. Wish I had known about Glassdoor 4 years ago.

FDeMar
1/16/2026
🇬🇧 United Kingdom12 reviewsOrganicUnverified
Experience date: 1/16/2026
The worst source of industry…

The worst source of industry information. Anyone can write anything about anyone - what is the point? In addition I was forced to fill in what university I am at and the same time as who my current employer is?! Baffling and useless.

ricca
1/16/2026
🇨🇭 Switzerland1 reviewsOrganicUnverified
Experience date: 1/15/2026
worst website ever

wery usefull website but one of the worst ever created. zero user friendly

Ben Naylor
1/16/2026
🇬🇧 United Kingdom1 reviewsOrganicUnverified
Experience date: 1/16/2026
Useful website once

Useful website once, not utterly unusable. Even once you register they won't stop asking you to give more information. I literally just wanted to see the reviews of one company and couldn't even do that without requests for me to give more personal information and write reviews myself? Truly bizarre.

Annette Buis
1/6/2026
🇨🇦 Canada1 reviewsOrganicUnverified
Experience date: 1/6/2026
Annoying

Bothered me unsolicited and then does not take ‘no’ for an answer.

👍 1

Frequently Asked Questions about Glassdoor

What is Glassdoor's Revenue?
Glassdoor generates approximately $356M in annual revenue. With 1,754 employees, that's $203,000 per employee.
How fast is Glassdoor growing?
Glassdoor has declined by 7.6% in the last 6 months according to traffic data. employee count has changed by 5% year over year.
How do people interact with Glassdoor?
When visiting Glassdoor, visitors view an average of 3.8 pages per visit, and spend around 8:13 on the site, and the bounce rate is 51.8%.
How do people find Glassdoor?
20.4M people (75%) visit Glassdoor directly. 6.6M (24%) find them through organic search. 79.5K (0%) come through paid advertising.
Who uses Glassdoor?
Glassdoor's top market is United States with 20.3M visitors (74.8%). India is 2nd with 568.0K (2.1%). Malaysia is 3rd with 464.7K (1.7%).
What technologies does Glassdoor use?
Glassdoor uses 12 technologies across their website including Video, Security, CMS. Key technologies include Vimeo, Cloudflare Turnstile, Contentful.
Who are Glassdoor's competitors?
Glassdoor's main competitors include Naukri, Indeed, Fishbowl, PayScale, Talent Fusion by Monster. These companies operate in similar markets and compete for the same customer base.
What do customers think of Glassdoor?
Glassdoor has a Trustpilot score of 1.1 out of 5 (1 stars) based on 1,002 customer reviews.

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About glassdoor.com

Company Overview

glassdoor.com
Website
jobs_and_career
Industry
#1,976
Global Rank
24.9M
Monthly Visitors
12
Technologies
25+
Employees

Contact glassdoor.com

Technology Stack

glassdoor.com uses 12 technologies across their website including Vimeo, Cloudflare Turnstile, Contentful, and more.

Video

Vimeo

Security

Cloudflare Turnstile

CMS

Contentful

CDN

unpkg

Cloud & Hosting

Cloudflare

Privacy & Consent

OneTrust

Traffic & Audience

24.9M
Monthly Visits
43%
Bounce Rate
3.7
Pages/Visit
3:15
Avg. Duration

glassdoor.com receives approximately 24.9M monthly visitors and ranks #1,976 globally. The website has a bounce rate of 43% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 3:15 on the site.

The majority of glassdoor.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is glassdoor.com?
glassdoor.com is a website that you can visit at https://glassdoor.com. Use TechList.ai to discover the technologies, analytics, and company information about glassdoor.com.
What technologies does glassdoor.com use?
glassdoor.com uses 12 technologies including Vimeo, Cloudflare Turnstile, and 6 more. View the full tech stack analysis above.
How popular is glassdoor.com?
glassdoor.com receives approximately 24.9M monthly visitors and ranks #1,976 globally. Traffic is declining by 2.4% month-over-month.

Related Searches

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This page provides publicly available information about glassdoor.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit glassdoor.com directly at https://glassdoor.com.