blominteriors.com
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Blom Interiors: The Quiet Giant in Dutch Design
A 96-person, $13.4M revenue firm with a surprisingly small digital footprint.
In the noisy world of interior design, Blom Interiors operates with the quiet confidence of a legacy player. With 96 employees and $13.4M in annual revenue, they have built a substantial business—yet their digital presence tells a story of a company still relying on traditional channels rather than digital scale.
"This is a company that has scaled to $13M+ in revenue while maintaining a digital footprint smaller than a local bakery."
The Revenue-to-Traffic Paradox
Blom Interiors defies modern SaaS metrics. With only ~977 monthly visits generating a $13.4M revenue, their conversion rate is astronomically high—assuming they are converting web traffic at all. The reality is likely that their website serves as a digital business card rather than a lead generation engine. Their true pipeline comes from relationships, referrals, and offline networks that the web data simply cannot capture.
The B2B vs. B2C Identity Crisis
Blom's tech stack reveals a split personality. They use OpenCart (e-commerce), Zendesk (customer support), and enterprise tools like Ant Design and Tailwind CSS. This suggests a hybrid model: perhaps offering services alongside physical products. However, their top keywords—'blom' and 'hotel philippe suites'—indicate they are likely doing high-ticket B2B contracts (hotels, commercial spaces) rather than chasing consumer search volume.
The 'undefined' country traffic share (100%) is a data anomaly, but it underscores a critical point: Blom's market is hyper-localized. They aren't optimizing for global keywords or international SEO. Their domain authority is likely driven by a few high-value local partnerships rather than broad content marketing. It's a strategy that prioritizes depth over breadth.
- Massive operational scale (96 employees) with a micro-footprint online.
- Tech stack suggests a dual focus: service delivery (Zendesk) and potential e-commerce (OpenCart).
- Traffic is dominated by branded searches, indicating low discoverability for new clients.
- Social presence is active (Facebook, LinkedIn, Instagram) but likely serves brand validation rather than acquisition.
The Anti-Growth Playbook
Blom proves that in B2B services, revenue doesn't need to correlate with web traffic. They are a reminder that for many established firms, the website is a brochure, not a funnel.
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Meta Tags
Blom | Sneek - Making spaces for you
Wij zijn Blom. De interieurspecialist die precies weet wat jij nodig hebt.
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About blominteriors.com
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Technology Stack
blominteriors.com uses 18 technologies across their website including Vimeo, Font Awesome, HSTS, reCAPTCHA, and more.
Video
Vimeo
Fonts
Font Awesome
Security
HSTS, reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Traffic & Audience
blominteriors.com receives approximately 977 monthly visitors and ranks #11,793,055 globally. The website has a bounce rate of 36% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of blominteriors.com's traffic comes from .
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