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Bloomfire: The AI-Powered Knowledge Engine
A deep dive into the $11.7M revenue platform trying to kill the corporate wiki
In a world drowning in Slack channels and endless SharePoint folders, Bloomfire is betting $32.8M that AI can finally unlock the collective intelligence of your workforce. They're not just organizing documents; they're building a brain for your company.
"Bloomfire isn't competing with Notion; they're competing with the chaos of internal knowledge transfer."
The Traffic Paradox
With 187,900 monthly visits and a #168,260 global rank, Bloomfire's traffic profile tells a fascinating story. 62% is direct traffic—a massive signal of strong brand recall and enterprise stickiness. Yet, only 28% comes from organic search. This isn't a product people discover via SEO; it's one they're assigned by their IT department. The low organic footprint suggests they're winning in B2B sales cycles, not viral growth loops.
The Enterprise Squeeze
With just 81 employees generating $11.7M in revenue, Bloomfire is operating with extreme efficiency—roughly $144k per employee. This lean model is typical for a mature SaaS platform focused on high-value enterprise contracts. However, the funding ($32.8M) suggests they're in a growth or consolidation phase, likely competing against giants like Guru, Confluence, and now AI-native startups like Notion Q&A.
The keyword data reveals their battlefield. They rank for 'document360' (7,890 monthly volume)—a direct competitor—proving they're actively stealing search traffic from rivals. The long-tail queries like 'what kind of ai does flextrans use' suggest they're capturing technical, high-intent audiences looking for specific AI implementation details, positioning themselves as thought leaders in the AI knowledge space.
- Tech Stack tells the story: WordPress (likely for marketing site) + AWS (scalability) + jQuery/Bootstrap (legacy frontend). They're not chasing bleeding-edge tech; they're optimizing for reliability.
- The 'undefined' country data (82.5% share) is a glaring data gap, but likely represents the US stronghold where enterprise SaaS thrives.
- No Trustpilot presence is typical for enterprise SaaS—reviews happen on G2, Capterra, and direct referrals, not consumer review sites.
The Verdict: A Stealthy Enterprise Play
Bloomfire is playing the long game in a crowded AI knowledge management space, betting on enterprise stickiness over viral growth.
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Bloomfire AI Knowledge Management Software Platform & Tools
Unleash the untapped potential of your organization by harnessing the power of Bloomfire’s AI-based knowledge management software platform.
AI-Based Knowledge Management Software System
Unleash the untapped potential of your entire organization by harnessing Bloomfire’s comprehensive knowledge management engagement features and AI tools.
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About bloomfire.com
Unleash the untapped potential of your organization by harnessing the power of Bloomfire’s AI-based knowledge management software platform.
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bloomfire.com uses 12 technologies across their website including Vimeo, HSTS, PHP, and more.
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bloomfire.com receives approximately 187.9K monthly visitors and ranks #168,260 globally. The website has a bounce rate of 31% with visitors viewing an average of 6.7 pages per visit. Users spend an average of 13:19 on the site.
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