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Guru: The $321M Knowledge Graph for the Enterprise
How a 1,600-person team built the connective tissue for modern companies
In a world drowning in information, most companies are still using search bars and shared drives to find critical knowledge. Guru is betting $321M that the future of work isn't about finding information—it's about having it delivered with context, right when you need it.
"Guru isn't building another knowledge base—they're building a living, breathing intelligence layer for the entire enterprise."
The Trust Paradox
With 54% of traffic coming directly to their domain, Guru has achieved what most SaaS companies dream of: habitual usage. This isn't just a tool people use—it's a tool people *need*. The 1,607 employees aren't just selling software; they're scaling a knowledge infrastructure that becomes more valuable with every user added. At 38% organic search, they're also winning the SEO game against AI giants like Perplexity and Groq, which actually appear in their keyword data.
The AI Shadow War
Here's the fascinating contradiction: Guru's top keywords include 'perplexity' (9.9M volume) and 'groq' (601K volume)—AI search tools that could theoretically replace knowledge bases. Yet Guru's revenue keeps climbing. Why? Because while AI can answer questions, it can't embed answers into your CRM, Slack, or design tools. Guru wins by being the *infrastructure* for AI, not the competitor. Their tech stack reveals this strategy: jQuery, Tailwind, Bootstrap—stable, enterprise-ready technologies that prioritize reliability over hype.
The founders—Rick Nucci (CEO), Mitchell Stewart (CTO), and Dennis Sevilla (COO/CFO)—have built a company that looks boring on the surface but is deeply technical underneath. With $68M in funding, they've avoided the AI hype cycle to focus on a harder problem: making knowledge *actionable* rather than just accessible. This is why they're not chasing the 1.1M monthly searches for 'perplexity ai'—they're building the layer that makes perplexity's outputs usable in real workflows.
- 54% direct traffic signals exceptional product stickiness and daily usage
- Top keywords reveal they're competing with (and coexisting with) AI search giants
- Enterprise-grade tech stack prioritizes stability over bleeding-edge frameworks
- 1,607 employees suggests aggressive scaling in a space typically dominated by smaller tools
The Quiet Giant of Knowledge Infrastructure
While everyone chases AI chatbots, Guru is building the operating system for enterprise intelligence—proving that boring infrastructure often beats flashy interfaces in the long run.
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About getguru.com
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Technology Stack
getguru.com uses 24 technologies across their website including Wistia, HSTS, Sentry, and more.
Video
Wistia
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HSTS
Error Tracking
Sentry
CMS
Webflow
CDN
jsDelivr
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Amazon S3, Amazon Web Services, AWS CloudFront, Cloudflare
Traffic & Audience
getguru.com receives approximately 870.8K monthly visitors and ranks #63,227 globally. The website has a bounce rate of 48% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 2:00 on the site.
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