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BloomThis: The Malaysian Flower Empire
How a $12.7M revenue company dominates Southeast Asia's floral market
In a market saturated with generic florists, BloomThis isn't just selling flowers—they're selling an experience. With 62 employees and $12.7M in revenue, this Malaysian company is rewriting the rules of online floral commerce in Southeast Asia.
"They're not just delivering flowers—they're delivering a premium brand experience that justifies premium pricing in a commodity market."
The Premium Positioning
BloomThis targets affluent urban consumers in Malaysia's major metropolitan areas. Their free same-day delivery in KL, Selangor, Penang, and Johor Bahru isn't just a convenience—it's a competitive moat that smaller players can't match. With 31% direct traffic, they've built brand loyalty that transcends search algorithms.
The Growth Engine
Their traffic breakdown reveals a sophisticated digital strategy: 61% organic search captures high-intent customers, while 31% direct traffic proves brand strength. The 'flower' keyword alone drives 186K monthly searches in their market, yet BloomThis focuses on branded terms like 'bloomthis' (3.4K monthly volume) to own their niche.
The company's tech stack tells a story of modern e-commerce execution. Built on Shopify (implied by PWA capabilities), they leverage Tailwind CSS, jQuery, and Progressive Web App technology for seamless mobile experiences. Their social presence spans TikTok to LinkedIn—meeting customers where they live, not just where they search.
- Premium subscription model: Weekly fresh flowers create predictable revenue
- Personalization at scale: Free cards and photos with every order
- Multi-channel dominance: Active on TikTok, Instagram, YouTube, Facebook, LinkedIn
- Content marketing: Blog focused on celebrations and gifting occasions
- Regional expansion: Serving Malaysia's key economic corridors
The Verdict: A Regional Champion
BloomThis proves that focused execution in a specific geography beats global ambition without substance. Their $12.7M revenue with just 62 employees shows remarkable efficiency—though the 2.3/5 Trustpilot rating is a red flag that demands immediate attention from leadership.
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5 keywordsHow is Bloomthis's SEO?
Open Graph Image

http://bloomthis.co/cdn/shop/files/bloomthis-og-image_f4a44345-4a00-4671-b24c-9fe947db368d.jpg?v=1629800020&width=2048
Meta Tags
BloomThis | Best Online Florist | Free Same-Day Flower Delivery
Send gorgeous flower boxes and bouquets or subscribe to premium fresh flowers every week. Enjoy free personalised card & photo with every order. Free same-day delivery in KL, Selangor, Penang & Johor Bahru.
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bloomthis.co
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Reviews (8)
I have ordered a Funeral Flower Stand…
I have ordered a Funeral Flower Stand yesterday, those flowers are beautiful! Unfortunately, the words on the sympathy card were too small, even smaller than their store name. They explained that it was a computer program that couldn't enlarge the font. I hope they can fix this problem as soon as possible! The flower baskets were placed in the hall, and the words on the card couldn't be seen at all.
Very disappointing
Very disappointing The staff are liars who will not deliver your product and last minute says sorry and refund in 2 weeks time
Unprofessional CS in KL HQ
After i placed the order and address updated,I made payment only to realized the same item I order in Sept 23 and yesterday Oct 17 , then the system auto went to the previous address, I reached out to CS in KL , but they never help at all or even inform Pg Operations, when I found out it went to the previous address, i called but no one answer and whatsapp the CS was so unprofessional. Not helpful at all.
If negative is an option to rate
If negative is an option to rate. Turns gift to garbage. Can forget the after sales support. Once paid you can forget about changing details or anything. Email, phone number and WhatsApp contact is a scam. Do not expect reply or even getting in touch with them.
very poor service
very poor service. the gift was delivered only the next day without even a single word of apology. for a company that claims to be about “creating happiness,” this experience did the opposite — it created disappointment and sadness. there are plenty of other gift-giving companies to choose from, so avoid buying here if you don’t want to disappoint your loved ones. what’s the point of sending a gift after the important day has already passed? it completely loses its meaning and purpose.
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About bloomthis.co
Send gorgeous flower boxes and bouquets or subscribe to premium fresh flowers every week. Enjoy free personalised card & photo with every order. Free same-day delivery in KL, Selangor, Penang & Johor Bahru.
Company Overview
bloomthis.co Social Media
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Technology Stack
bloomthis.co uses 30 technologies across their website including Font Awesome, Google Fonts, hCaptcha, HSTS, Sentry, and more.
Fonts
Font Awesome, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Error Tracking
Sentry
CDN
jsDelivr
Cloud & Hosting
Cloudflare
Email Marketing
Klaviyo
Traffic & Audience
bloomthis.co receives approximately 155.9K monthly visitors and ranks #244,336 globally. The website has a bounce rate of 49% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 1:40 on the site.
The majority of bloomthis.co's traffic comes from undefined, undefined, .
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This page provides publicly available information about bloomthis.co. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit bloomthis.co directly at https://bloomthis.co.