blubrake.com
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Blubrake: The Braking System for E-Bikes
A niche engineering startup disrupting e-bike safety with ABS. Here's the deep dive.
While the e-bike market explodes, safety tech lags behind—Blubrake is fixing that. This isn't just another component; it's a full-stack anti-lock braking system designed specifically for the torque and weight of electric bikes and cargo fleets.
"Blubrake isn't selling a brake; they're selling the physics of stopping a 100lb vehicle moving at 28mph."
The Niche Strategy
Blubrake ignores the crowded consumer motorcycle market to focus exclusively on e-bikes and e-cargo bikes. With a lean team of 26 and $1.8M in revenue, they are targeting high-volume B2B fleet integrators where safety liability is a primary concern. Their traffic is almost entirely direct (18%) and branded, suggesting a tight-knit, technical customer base rather than casual browsers.
Tech Stack & Engineering
The website relies on a modern, heavy frontend stack (Tailwind, Bootstrap, GSAP, Swiper) which is overkill for a simple SaaS site—likely built by engineering-first founders prioritizing functionality over conversion polish. The reliance on jQuery suggests legacy code persistence, but the inclusion of PWA (Progressive Web App) hints at ambitions for connected device dashboards or rider interfaces.
- Specialization: Exclusively e-bikes/e-cargo (not motorcycles).
- B2B Focus: Revenue driven by fleet partnerships and OEM integration.
- Brand Monopoly: Captures 100% of traffic for the misspelled keyword 'bluebrake'.
The company's leadership roster is heavily skewed toward engineering and quality assurance—Michela Magnanimo (Compliance), Davide Borsatti (Lab Tech), and Daniele Paglino (Senior Mechanic). This signals a culture obsessed with certification and reliability, crucial for a safety-critical hardware product. They aren't marketing-led; they are compliance-led.
The Verdict: A B2B Hardware Play in a Software World
Blubrake is a sleeper hit for logistics companies, not a hype-driven consumer gadget.
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Open Graph Image
https://blubrake.com/app/uploads/2021/08/Header-3-pattern-1.jpg
Meta Tags
Blubrake - Anti-lock braking system for e-bikes and e-cargo bikes
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About blubrake.com
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Technology Stack
blubrake.com uses 16 technologies across their website including Vimeo, Google Fonts, reCAPTCHA, and more.
Video
Vimeo
Fonts
Google Fonts
Security
reCAPTCHA
CMS
WordPress
Email Marketing
Mailchimp
Advertising
Facebook Pixel
Traffic & Audience
blubrake.com receives approximately 218 monthly visitors. The website has a bounce rate of 19% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 6:41 on the site.
The majority of blubrake.com's traffic comes from .
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