boldking.com
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Boldking: The Dutch Razor Disruptor
A deep dive into the DTC brand mastering subscription retention and tech-enabled grooming
In a market dominated by Gillette and Harry's, Boldking isn't just selling razors; they are selling an algorithmic fit for your skin. With 22 employees and $3.9M in revenue, this Dutch contender proves that hyper-localization beats global scale when targeting the modern male.
"Boldking doesn't sell blades; they sell the confidence of a perfect shave, tailored to the specific topography of your face."
The Retention Engine
While many DTC brands bleed cash on customer acquisition, Boldking’s traffic profile suggests a mature, retention-heavy model. With 43% direct traffic and a 3.9/5 Trustpilot rating from nearly 3,600 reviews, they have successfully transitioned from acquisition to habit. The search volume for 'ersatzklinge für den bold shaver' indicates a locked-in user base actively seeking replacements, validating their subscription-first approach.
The Tech Stack Paradox
Despite being in the 'computers_electronics_and_technology' industry, their stack is surprisingly pragmatic. They leverage Tailwind CSS, Bootstrap, and Swiper for a fast, mobile-first experience. However, the lack of advanced structured data or headless commerce architecture suggests they prioritize stability over bleeding-edge innovation—a smart move for a brand focused on operational efficiency rather than tech novelty.
The brand's identity is deeply rooted in Dutch pragmatism. Notice the domain structure: '/en/pages/schrijf-je-in' (Dutch for 'sign up'). Despite the .com domain, the internal architecture reveals a hybrid approach—catering to a global audience while maintaining strong local roots in the Netherlands. This explains the 'undefined' top countries in the traffic data; it's likely a mix of EU traffic that analytics tools struggle to geo-fence accurately.
- Hyper-Local SEO Strategy: Dominating Dutch keywords like 'scheermesjes' while maintaining global brand appeal.
- Frictionless UX: The site relies on proven frameworks (Bootstrap, Tailwind) rather than heavy custom builds, ensuring speed and reliability.
- Social Proof Dominance: With nearly 3,600 Trustpilot reviews, they leverage user-generated content as their primary conversion driver.
The Quiet Giant of DTC Grooming
Boldking proves that you don't need to conquer the world to win. You just need to own your niche.
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Boldking | we love hair
Every skin is different. Logically. We have blades for every skin type. Follows the shape of your body. Boldking—The Flexible Brand
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Reviews (20)
"The best a man can get", when it comes to shaving products, is Dutch, not American.
I've been shaving now for about 45 years, maybe a little more. In that time, I've almost always used "The best a man can get" products, despite have a general dislike of behemoths, especially American ones. I've tried other brands along the way, but have never got on with them and always gone back. However, Boldking is different .... and only in good ways. There was a (logistics) problem with my first order, but this was taken care of without a lot of backwards and forward communication and the replacement parcel arrived within days. The shaving cream is the best I've ever used and the first razor, having now been used several times, is still giving a 100% problem-free shave. "The best a man can get", when it comes to shaving products, is Dutch, not American.
Thanks a lot for this awesome review! We love hearing this, especially from someone with decades of shaving experience. Great to know the cream and razor are treating you so well, and glad we could sort out that first hiccup quickly. Welcome to the Dutch side of shaving 🪒
Boldking lover!
I just want to say that I see the design of all the products as mere decoration for my bathroom, but the razor is by far the best razor I’ve ever used—or stolen, since it’s actually my husband’s! From now on, I won’t use any razor other than the one from you guys! I also buy the deodorant for my husband, and it makes him even more attractive, haha! Thanks x Boldking fan Nikie
Hey Nikie, This made us smile, thank you! We’re thrilled to hear our razor has earned such a special spot in your bathroom (even if it was technically your husband’s first 😄). And great to hear our deodorant is doing its part too! Thanks for the love and for being a true Boldking fan.
Excelent product
Excelent product, and very comfortable to use! The shaving foam scents smell heavenly, every time I use them, the perfume stays in the skin and in the bathroom for a while, and I love it. The small attachment to hang the razor to the wall is genius
Hi, thanks a lot for your kind words! Great to hear you’re enjoying the scents and that the wall hook found its genius spot in your bathroom. Enjoy the shaves!
Great for shaving head
I shave my head and neck several times per week and this razors are the best product that I have tried for shaving. Traditional shavers irritate my skin and with boldking's I feel a positive difference after the shave, mostly over my head, where the skins is sensitive. I recommend this product
Thanks a lot for sharing. Great to hear our blades make head shaving smooth and irritation-free for you. Enjoy the shaves & keep rocking the bold look!
Good for senstitive skin!
I have quite sensitive skin and use boldking foam and blades to shave. They have been really good in preventing ingrown hairs compared to regular blades. Will be my go-to from now on!
Hi Francesca, To make sure everyone finds their perfect shave, we offer three different types of blades. We’re super happy to hear that our foam and blades work well with your sensitive skin and help prevent ingrown hairs. That’s exactly what we aim for! Thanks for your great review!
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About boldking.com
Every skin is different. Logically. We have blades for every skin type. Follows the shape of your body. Boldking—The Flexible Brand
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Technology Stack
boldking.com uses 31 technologies across their website including Google Fonts, hCaptcha, HSTS, PHP, and more.
Fonts
Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Programming Languages
PHP
Cloud & Hosting
AWS CloudFront, Cloudflare
Privacy & Consent
Cookiebot
Email Marketing
Customer.io, Klaviyo
Traffic & Audience
boldking.com receives approximately 67.8K monthly visitors and ranks #527,137 globally. The website has a bounce rate of 56% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:47 on the site.
The majority of boldking.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about boldking.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit boldking.com directly at https://boldking.com.