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Bombora: The B2B Intent Data Powerhouse
How a 229-person company built the engine behind enterprise sales intelligence
In the noisy world of B2B marketing, Bombora doesn't shout—it listens. By aggregating intent signals from thousands of business websites, they've built a data engine that tells sales teams exactly when their prospects are ready to buy.
"Bombora isn't selling data—they're selling timing. And in B2B, timing is everything."
The Co-Op Data Model
Unlike traditional data vendors that scrape and guess, Bombora operates a data cooperative. Their 229 employees manage a network of B2B publishers who share anonymized content consumption data. This creates a massive, privacy-compliant signal pool that shows when entire companies are researching specific topics—like 'cybersecurity' or 'CRM integration.'
Growth Trajectory
With $36.5M in revenue and a lean 229-person team, Bombora achieves ~$159K revenue per employee—impressive for a data company. Their traffic splits 45% organic vs 41% direct, suggesting strong brand recall and SEO moats. The brand is so dominant that 'bombora' alone drives 11K monthly searches, with misspellings like 'bombara' and 'bomboora' still capturing hundreds.
Bombora's secret sauce is their 'surge' scoring. They don't just track if a company is reading about a topic—they measure the velocity of that consumption. A sudden spike in a company's employees reading about 'account-based marketing' flags as a 'surge,' giving sales teams a 6-8 week head start before competitors even know the opportunity exists.
- Privacy-first approach: GDPR/CCPA compliant by design
- IAB Tech Lab certified intent data
- Integrates with Salesforce, Marketo, HubSpot
- Surge scoring algorithm (patent-pending)
The Verdict: Data with Context
Bombora wins by connecting intent to action—turning passive data into pipeline
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B2B Data Provider for Intent, Audience & Identity | Bombora
Discover Bombora, the leading B2B data provider for intent, audience, and identity solutions. Unlock campaign measurement insights to drive business growth.
Bombora. The leader in B2B Intent data.
Find the businesses who are ready to buy. Connect and sell using the industry’s most comprehensive and privacy-compliant Intent data.
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About bombora.com
Discover Bombora, the leading B2B data provider for intent, audience, and identity solutions. Unlock campaign measurement insights to drive business growth.
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bombora.com uses 13 technologies across their website including Font Awesome, Google Fonts, PHP, Contentful, WordPress, and more.
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bombora.com receives approximately 58.9K monthly visitors and ranks #535,870 globally. The website has a bounce rate of 42% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 0:28 on the site.
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