demandbase.com
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Demandbase: The B2B Data Giant You've Been Overlooking
How a 190-person company commands $29M in revenue and dominates B2B intent data
While SaaS giants chase AI hype, Demandbase quietly built a $29M revenue engine by solving one brutally specific problem: knowing exactly who to sell to. In a market where ZoomInfo dominates search volume, Demandbase has carved out a lucrative niche in account-based marketing intelligence.
"Demandbase doesn't compete with ZoomInfo on volume—it competes on precision. They're the scalpel to ZoomInfo's sledgehammer."
The Traffic Paradox
Here's the fascinating data story: Demandbase gets 48% direct traffic versus 38% organic. That's unusual for a modern SaaS company. It signals strong brand recall and a mature customer base that bookmarks their login. Meanwhile, their top organic keyword isn't even their brand—it's 'zoominfo' (161K monthly searches). They're capturing competitor intent at scale, a brilliant SEO moat that most companies miss.
The Revenue Efficiency Play
With 190 employees generating $29.3M, that's $154K revenue per employee—solid for a mid-market B2B SaaS company. Their tech stack reveals their priorities: jQuery and Bootstrap suggest a legacy front-end that's stable but not cutting-edge, while Tailwind CSS and Ant Design show modern components creeping in. They're optimizing for reliability over flash, which aligns with their enterprise buyer persona.
The real insight is in their competitive positioning. They rank #222,889 globally—not top-tier, but respectable for a B2B niche. Their traffic distribution shows 39.4% from an undefined country (likely the US), with European markets following. This global footprint without over-indexing on any single region suggests a diversified enterprise strategy.
- Captures competitor intent: 'zoominfo' and '6sense' dominate their keyword strategy
- High direct traffic (48%) indicates strong brand loyalty and repeat usage
- Lean operations: $154K revenue per employee suggests efficient scaling
- Tech stack leans conservative—stability over bleeding-edge innovation
The Unsexy Billion-Dollar Playbook
Demandbase proves that in B2B SaaS, precision beats volume, and steady revenue beats viral growth. They're not building for headlines—they're building for boardrooms.
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About demandbase.com
Company Overview
Technology Stack
demandbase.com uses 20 technologies across their website including Font Awesome, HSTS, PHP, and more.
Fonts
Font Awesome
Security
HSTS
Programming Languages
PHP
CMS
Contentful, WordPress
Cloud & Hosting
Cloudflare
Marketing Automation
Marketo
Traffic & Audience
demandbase.com receives approximately 178.5K monthly visitors and ranks #222,889 globally. The website has a bounce rate of 43% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 1:22 on the site.
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