bookwhen.com
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The Invisible Booking Giant
How a 6-person UK startup quietly powers 1.6M monthly bookings
While everyone chases AI hype and VC funding, Bookwhen has quietly built a 6-person operation generating $400k ARR with 1.6M monthly visits. This isn't a growth-at-all-costs unicorn story—it's something more valuable: sustainable, boring software that just works.
"The best SaaS businesses aren't built on funding—they're built on solving real problems for real people."
The Invisible Infrastructure
Bookwhen's 1.6M monthly visits aren't driven by viral marketing or paid ads. 56% comes from direct traffic—people typing 'bookwhen.com' into their browser. That's the signature of a sticky utility. When dance studios, yoga teachers, and martial arts schools need to manage bookings, Bookwhen is their default. The 18% organic search traffic is just the icing on the cake.
The Anti-VC Playbook
Six employees. $400k revenue. No funding. This is the SaaS business model your VC friends would call 'unscalable'—and they'd be wrong. While competitors burn millions on customer acquisition, Bookwhen's $400k ARR divided by 6 employees gives them $66k ARR per employee. That's efficient, not 'unscalable'. Their secret? They solve one problem exceptionally well: booking management for health and wellness businesses.
The tech stack tells the story: jQuery, Slick, Tailwind CSS, Bootstrap. No React, no Vue, no hype. This isn't a startup chasing the latest framework—it's a team building for stability. The 4.8/5 Trustpilot rating from 513 reviews proves that customers don't care about your stack; they care about whether your software works.
- 56% direct traffic: The ultimate validation of product-market fit
- 6-person team: A masterclass in lean operations
- Health industry focus: Niche domination over broad appeal
- Trustpilot 4.8/5: Customer satisfaction that speaks volumes
The Real Unicorn
In a world obsessed with growth at all costs, Bookwhen proves that sustainable, profitable software built for a specific niche beats the VC lottery every time.
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Online Booking System & Reservation Software | Bookwhen
Bookwhen makes it easy to take Bookings for Classes, Courses, Workshops, Activities or Events. Create a free booking page and get started in minutes!
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Bookwhen - Online Booking System
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Reviews (20)
Saving SO much time!
Bookwhen has been a game changer in my yoga business! Previously, I was spending a few hours a week messaging students with who was in studio, who was on the waiting list. I have saved SO much time with Bookwhen which all my students have found incredibly easy to use. The online help is excellent, and if that doesn't answer the question, everyone at Bookwhen is incredibly helpful. The best investment in my business in a long time!
I have been using Bookwhen for a couple…
I have been using Bookwhen for a couple of years now and so far it has been a positive experience. It has certainly made my life easier and it a is very fairly priced booking system. Staff are always quick to answer your questions, even the Ai bot has given me great guidance out of staff hours (never thought I would ever say that!!)
Thanks for this lovely feedback, Lynne. It's great to hear you've had a positive experience and that Bookwhen has streamlined your event organisation. 💚 It's great to have you on board!
Excellent booking system
Excellent booking system. Really simple to use for my business and prices in comparison to other booking sites is brilliant. So glad I switched from my previous booking system to Bookwhen
We're so thrilled to have you join us, Andrew! 💚 It's great to hear it's been a positive experience and working well for you and your bookers.
Bookwhen is my go to booking system
Bookwhen is my go to booking system, it is easy to use and fulfils my requirements for our volunteer training bookings, fantastic support when needed and the guides are easy to follow.
We're so happy to hear you enjoy using Bookwhen and have always had the support you needed. We're thrilled to have you on board. 😍
Bookwhen has been a game-changer!
Bookwhen has been a game-changer! We’ve been using Bookwhen for our classes and it’s made everything so much easier to manage — from bookings and payments to communicating with customers. The system is reliable, easy to use, and packed with useful features that really suit how we run things. The support team are fantastic too — always friendly, quick to respond, and genuinely interested in helping. It’s great to know they really listen to feedback and care about making the platform even better. Highly recommend Bookwhen to anyone running events, clubs, or classes!
Thank you for this valuable feedback, Dannii. 🫶 It's lovely to hear that Bookwhen could help make things simpler for you and I'll be sure to pass on your comments to the support team. We're always here to help.
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About bookwhen.com
Bookwhen makes it easy to take Bookings for Classes, Courses, Workshops, Activities or Events. Create a free booking page and get started in minutes!
Company Overview
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Technology Stack
bookwhen.com uses 12 technologies across their website including Font Awesome, HSTS, Sentry, and more.
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Font Awesome
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HSTS
Error Tracking
Sentry
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Ruby on Rails
Customer Support
Intercom
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Traffic & Audience
bookwhen.com receives approximately 1.6M monthly visitors and ranks #31,825 globally. The website has a bounce rate of 43% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 3:00 on the site.
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This page provides publicly available information about bookwhen.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit bookwhen.com directly at https://bookwhen.com.