In a market saturated with luxury car dealerships, Borgers.nl operates with surgical precision—targeting specific performance models rather than broad luxury categories. This isn't a dealership for the status-seeking; it's a data-driven operation for enthusiasts who know exactly what they want.

"They don't sell cars—they sell access to specific, hard-to-find performance variants with a service layer that justifies the premium."

Their tech stack tells a story of pragmatic efficiency. WordPress with Tailwind CSS and Bootstrap—no custom-built monstrosity. They're not burning capital on unnecessary tech complexity. The presence of PWA (Progressive Web App) suggests mobile-first thinking for on-the-go buyers browsing supercars. Lazy loading and Google Analytics indicate they're optimizing for performance and conversion tracking, not just vanity metrics.

• They target specific model codes (RSQ8, RS6, RS7) rather than brand-level searches—capturing high-intent buyers at the bottom of the funnel
• Direct traffic nearly matches organic (47% vs 40%), signaling strong brand loyalty and repeat business in a high-consideration purchase category
• With 82 employees and €27.1M revenue, they're generating ~€330K per employee—indicating a high-margin, service-heavy business model