9:41
borrowmydoggy.com
Screenshot of borrowmydoggy.com
borrowmydoggy.com favicon

borrowmydoggy.com

21 technologies
VerifiedVisit426.4K/mo$7M4121 Tech3 Leads
Deep Dive

BorrowMyDoggy: The £6.7M Dog Sharing Network

How a UK startup monetized community trust in the pet economy

In a world obsessed with gig economy disruption, BorrowMyDoggy quietly built a £6.7M business by doing the opposite: slowing down and building trust. They don't just connect you with a walker; they vet your neighbor, insure your dog, and create a community that feels more like family than a transaction.

426K
monthly visits
46%
direct traffic
41
employees
3.8/5
trustpilot score

"BorrowMyDoggy isn't selling dog walking hours; they're selling peace of mind for £12.99 a month."

The Trust Paradox

With 46% of traffic coming directly to their site, BorrowMyDoggy has achieved what most startups fail to do: become a brand verb. Users don't 'find a dog walker'; they 'borrow a doggy'. This semantic ownership is their moat. Despite 1,960 Trustpilot reviews and a 3.8/5 rating, the real metric is their 20,105 backlinks—evidence of a community that organically evangelizes the platform.

The SEO Anomaly

Their keyword strategy reveals a fascinating split. While 'borrowmydoggy' (1,310 monthly searches) dominates branded traffic, they rank for unexpected terms like 'kangal dog' (13,350 monthly searches). This suggests they're capturing broad pet owner intent, not just transactional searches. They're becoming a destination for dog ownership education, not just a utility.

The company's structure is telling: 41 employees supporting a £6.7M revenue business. That's roughly £163K revenue per employee—highly efficient for a marketplace model. Their tech stack (Tailwind, Vite, jQuery) suggests a pragmatic approach: they prioritize speed and reliability over bleeding-edge frameworks. They're building for scale, not for show.

  • The 'BorrowMyDoggy Guarantee' is their core product feature, not a marketing add-on
  • They operate in a 'food_and_drink' industry classification—a legacy taxonomy quirk that hides their true niche
  • TikTok presence (@borrowmydoggy) signals they're targeting Gen Z pet owners, not just traditional demographics
They don't chase hyper-growth metrics
They build deep local community networks
They don't rely on paid acquisition (only 44% organic)
They monetize trust through subscription and insurance
They don't treat dog walking as a pure gig economy play
They create emotional stickiness that reduces churn

The Quiet Unicorn

BorrowMyDoggy proves that in the pet economy, trust scales better than speed. Their £6.7M revenue and 426K monthly visits aren't built on viral growth—they're built on the unsexy foundation of vetted communities and insurance-backed peace of mind.

What tech stack does Borrowmydoggy use?

35 detected
Backend Frameworks1
CDN1
Cloud & Hosting1
E-commerce & Payments1
A/B Testing1
Web Standards1
Build Tools1
UI Libraries1
JavaScript Libraries1
Tracking & Analytics14
G
Google Tag Manager
F
Facebook Pixel
H
Hotjar
H
Hotjar
A
Amazon CloudFront
G
Google APIs
G
Google Tag Manager
G
Google Static
G
Google Analytics
G
Google DoubleClick
B
Bing
H
Hotjar
F
Facebook Pixel
F
Facebook

How much traffic does Borrowmydoggy get?

Traffic & Engagement

452.2K
Monthly Visits
+18.3%
2.8
Pages/Visit
3:53
Avg. Duration
60%
Bounce Rate
Monthly Traffic Trend-16%
536.2K
Oct 2025
Oct
382.2K
Nov 2025
Nov
452.2K
Dec 2025
Dec

Rankings

#94,332
Global Rank
#5,695
United Kingdom Rank

Backlinks & Authority

20.1K
Backlinks
2.7K
Ref. Domains
53
Authority Score
Low
Penalty Risk
Backlinks Trend-7%
21.7K
Jul 2025
Jul
21.4K
Aug 2025
Aug
20.6K
Sep 2025
Sep
21.0K
Oct 2025
Oct
21.3K
Nov 2025
Nov
20.1K
Dec 2025
Dec

Search Traffic

Organic
453.4K
Paid
275

Top Organic Keywords

#1borrow my doggy
12,100 vol4.8%
#1borrow my dog
4,400 vol1.7%
#1borrowmydoggy
3,600 vol1.4%
#1borrowmydoggy london
1,900 vol0.8%
#4bulldog
33,100 vol0.7%

Where is Borrowmydoggy's audience located?

🇬🇧United Kingdom85.9%
🇺🇸United States4.5%
🇮🇪Ireland2.7%
🇳🇴Norway2.6%
🇪🇸Spain1.4%

Device Distribution

Desktop10.9%
Mobile89.1%

What keywords does Borrowmydoggy rank for?

5 keywords
1borrowmydoggy1.3K vol$2.19
2borrow my doggy960 vol$1.52
3borrow my dog430 vol$1.21
4borrowmydoggy ireland350 vol
5kangal dog13.3K vol$0.47

How is Borrowmydoggy's SEO?

Open Graph Image

OG Image preview
og:image

https://d15419odprljjs.cloudfront.net/og-image.jpg

Meta Tags

title57 chars

BorrowMyDoggy - Local Dog Walking, Sitting & Holiday Care

description118 chars

BorrowMyDoggy connects dog owners with trusted local dog sitters and walkers across the UK to share the care of a dog.

og:title

BorrowMyDoggy - Share the love of dogs

og:description

Connecting dog owners & local dog borrowers for walks, weekends and holidays.

languageEN

H1 Tags

h1Creating happiness in your local community
h1The BorrowMyDoggy Guarantee™
h1BorrowMyDoggy is a win-win.

Schema Types

OrganizationLocalBusiness

What is Borrowmydoggy's revenue?

$7M
Annual Revenue
41
52%
Employees
$164K
Revenue/Employee
London, UK
Headquarters

Who works at Borrowmydoggy?

Loading leads...

What do customers think of Borrowmydoggy?

BorrowMyDoggy

BorrowMyDoggy

3.8
1,960 reviews
✓ Claimed

Categories

Dog Walker#undefinedDog Day Care Center#undefinedPet Sitter#undefinedPet Boarding Service#undefinedWellness Program#undefined

Activity & Engagement

Reply Rate
98.48484848484848%
Avg. Reply Time
24.0 days
Claimed Date
2/21/2017

Contact Information

Address:
727-729 High Road
London , GB

Reviews (20)

Filter by rating:
Jill Garnett
1/21/2026
🇬🇧 United Kingdom17 reviewsOrganicUnverified
Experience date: 1/21/2026
A great way for dog owner and dog borrower to connect

Borrow My Doggy made it easy for me to match up with somebody who needed an extra bit of help with their dog. Premium membership (a fraction over £1 a month for the borrower) means you have 3rd Party and vet insurance, giving you peace of mind, so it's well worth it. I would recommend Borrow My Doggy to anybody.

Ms Grimes
1/21/2026
🇬🇧 United Kingdom14 reviewsBasicLinkVerified
Experience date: 1/21/2026
A Happy Borrower

I've been using Borrow My Doggy as a borrower for almost 5 years and I love it! There are all sorts of dogs needing a variety of walks and my experience has been positive. I personally commit to one dog at a time and do regular twice weekly walks to suit the dog, the owner and me!

Maggie Claxton
1/19/2026
🇬🇧 United Kingdom1 reviewsBasicLinkVerified
Experience date: 1/16/2026
Had Gemma looking after my little doggy…

Had Gemma looking after my little doggy Maisie for a couple of days , Gemma came out of her way to meet up before Maisie’s stay and we went for a walk with her also was sent pics of Maisie at her home nothing was to much trouble ⭐️

Company Response1/20/2026

Hi Maggie Claxton, Thanks for taking the time to leave us a review. We're so pleased to hear that you and Gemma had the chance to spend some quality time together before Maisie’s stay. Those early meet-ups are such a great way for everyone, to get to know each other and feel comfortable and prepared. It’s lovely to hear how thoughtful Gemma was, and that you received updates and photos along the way. It really sounds like Maisie was in caring hands, and we’re so happy BorrowMyDoggy helped make that connection happen. We hope you all continue to make many more pawsome memories together. Best woofs, The BorrowMyDoggy Team

Wendy Shirley
1/19/2026
🇬🇧 United Kingdom15 reviewsBasicLinkVerified
Experience date: 1/10/2026
Excellent

So easy to use, good choice of people for your needs. Great idea 👍

Company Response1/19/2026

Hi Wendy Shirley, Thanks for taking the time to leave us a review. We’re so pleased to hear you’ve found BorrowMyDoggy easy to use and full of great people that suit your needs. That’s exactly what we aim for, and it’s lovely to hear the idea is working well for you. It’s free to sign up as a borrower or an owner, which means you can explore who’s nearby and see if the community feels like a good fit before making any decisions. We always want members to feel confident, informed, and happy every step of the way Thanks again for being part of the pack! Best woofs, The BorrowMyDoggy Team

Lydia
1/17/2026
🇬🇧 United Kingdom1 reviewsBasicLinkVerified
Experience date: 1/17/2026
I’m so glad I downloaded this app!

Im a big dog lover but unfortunately I am not able to have my own dog at the moment so this app has helped me to be more active and given me more motivation to get outside. Having recently moved to a new area, I now feel a lot more comfortable here and I have met some lovely owners

Company Response1/19/2026

Hi Lydia, Thanks for taking the time to leave us a review. We're so glad to hear BorrowMyDoggy has helped you feel more at home and brought a waggy boost to your daily routine. It’s amazing what a difference a dog walk and a friendly chat with an owner can make, especially after moving to a new area. It’s lovely to know the app has been a good companion too! Whether you're using it on Android, Apple, or logging in via our website, we’ve designed it to make connecting with nearby dogs and owners as easy and joyful as possible, whenever and wherever works for you. Thank you for being a part of what makes our community so special. Best woofs, The BorrowMyDoggy Team

Frequently Asked Questions about Borrowmydoggy

What is Borrowmydoggy's Revenue?
Borrowmydoggy generates approximately $7M in annual revenue. With 41 employees, that's $164,000 per employee.
What does Borrowmydoggy do?
BorrowMyDoggy connects dog owners with trusted local dog sitters and walkers across the UK to share the care of a dog.
How fast is Borrowmydoggy growing?
Borrowmydoggy has grown by 18.3% in the last 6 months according to traffic data. employee count has changed by 52% year over year.
How do people interact with Borrowmydoggy?
When visiting Borrowmydoggy, visitors view an average of 2.8 pages per visit, and spend around 3:53 on the site, and the bounce rate is 60.0%.
How do people find Borrowmydoggy?
453.4K (100%) find them through organic search. 275 (0%) come through paid advertising.
Who uses Borrowmydoggy?
Borrowmydoggy's top market is United Kingdom with 388.3K visitors (85.9%). United States is 2nd with 20.4K (4.5%). Ireland is 3rd with 12.2K (2.7%).
What technologies does Borrowmydoggy use?
Borrowmydoggy uses 21 technologies across their website including Fonts, Backend Frameworks, CDN. Key technologies include Font Awesome, Google Fonts, Ruby on Rails, unpkg.
Who are Borrowmydoggy's competitors?
Borrowmydoggy's main competitors include Flutter UK and Ireland, DISCOVERY STUDIOS, LaplandUK, The Cuckoo Club, Shazam. These companies operate in similar markets and compete for the same customer base.
What do customers think of Borrowmydoggy?
Borrowmydoggy has a Trustpilot score of 3.8 out of 5 (4 stars) based on 1,960 customer reviews.

Export Data

Unlock all exports

Download CSVs, JSONs & full reports

How to contact Borrowmydoggy?

What are Borrowmydoggy's key pages?

Export borrowmydoggy.com Data

Download the complete tech stack, analytics, leads, and company data for borrowmydoggy.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About borrowmydoggy.com

BorrowMyDoggy connects dog owners with trusted local dog sitters and walkers across the UK to share the care of a dog.

Company Overview

borrowmydoggy.com
Website
food_and_drink
Industry
#108,792
Global Rank
426.4K
Monthly Visitors
21
Technologies
3+
Employees

Contact borrowmydoggy.com

Technology Stack

borrowmydoggy.com uses 21 technologies across their website including Font Awesome, Google Fonts, Ruby on Rails, unpkg, and more.

Fonts

Font Awesome, Google Fonts

Backend Frameworks

Ruby on Rails

CDN

unpkg

Cloud & Hosting

AWS CloudFront

Advertising

DoubleClick Floodlight, Microsoft Ads, Google Ads, Facebook Pixel

E-commerce & Payments

Stripe

Traffic & Audience

426.4K
Monthly Visits
36%
Bounce Rate
3.0
Pages/Visit
2:04
Avg. Duration

borrowmydoggy.com receives approximately 426.4K monthly visitors and ranks #108,792 globally. The website has a bounce rate of 36% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 2:04 on the site.

The majority of borrowmydoggy.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is borrowmydoggy.com?
BorrowMyDoggy connects dog owners with trusted local dog sitters and walkers across the UK to share the care of a dog.
What technologies does borrowmydoggy.com use?
borrowmydoggy.com uses 21 technologies including Font Awesome, Google Fonts, Ruby on Rails, and 15 more. View the full tech stack analysis above.
How do I contact borrowmydoggy.com?
You can contact borrowmydoggy.com through their contact page.
What are borrowmydoggy.com's social media accounts?
borrowmydoggy.com is active on tiktok, twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is borrowmydoggy.com hiring?
Check borrowmydoggy.com's careers page for current job openings and opportunities. The company has 3+ known employees.
How popular is borrowmydoggy.com?
borrowmydoggy.com receives approximately 426.4K monthly visitors and ranks #108,792 globally. Traffic is declining by 8.1% month-over-month.

Related Searches

borrowmydoggy.com pricingborrowmydoggy.com reviewsborrowmydoggy.com alternativesborrowmydoggy.com loginborrowmydoggy.com careerswhat is borrowmydoggy.comborrowmydoggy.com tech stackborrowmydoggy.com contactborrowmydoggy.com vs competitorsborrowmydoggy.com featureshow to use borrowmydoggy.comborrowmydoggy.com integrations

This page provides publicly available information about borrowmydoggy.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit borrowmydoggy.com directly at https://borrowmydoggy.com.