Shazam solved a problem so fundamental that Apple paid half a billion dollars for it, yet its Trustpilot rating sits at 1.4/5 stars. This is the story of a utility that won despite its users.

"Shazam doesn't need to be loved—it just needs to be there when you need it. That's the ultimate product moat."

The tech stack reveals a modern, reactive architecture—Next.js, Tailwind, Vite—built for speed when milliseconds matter. But the real innovation is invisible: 2.6M backlinks create an SEO fortress around 'shazam' and its Russian variant 'шазам'. This isn't accidental; it's a deliberate strategy to own every possible angle of music discovery.

• Traffic concentration: 'shazam' alone drives 1.2M monthly searches—6% of total traffic from one keyword
• International moat: Russian variants show deliberate global SEO strategy beyond English markets
• Platform pivot: 44% direct traffic proves they've transitioned from 'app' to 'utility' in user minds