bravissimo.com
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Bravissimo: The Anti-VC Unicorn in Lingerie
How a bootstrapped D+ cup specialist quietly built a $284M revenue empire
While Victoria's Secret implodes trying to find its identity, Bravissimo quietly dominates the D+ cup market with $284M in revenue and 793K monthly visits. This isn't a startup chasing trends—it's a mission-driven machine that turned a painful shopping experience into a loyal community.
"Bravissimo isn't selling bras—they're selling the confidence that comes from finally being seen."
The Community That Buys Everything
With 45% direct traffic and 46% organic search, Bravissimo has built a brand so strong that 91% of visitors come without paid ads. The keyword 'bravissimo' alone drives 16,860 monthly searches—more than their entire paid budget. This isn't customer acquisition; it's customer cultivation. When women find Bravissimo, they stop looking elsewhere.
The Anti-Growth Growth Strategy
No funding round. No acquisition spree. Just disciplined, profitable expansion. Bravissimo's 891 employees serve a niche market with surgical precision. While competitors chase mass-market appeal, they've doubled down on D+ cups, swimwear, and bra-sized bikinis. The result? A 3.8/5 Trustpilot rating from 781 reviews—solid, not stellar, because they prioritize fit over flash.
The tech stack reveals a pragmatic approach: Tailwind CSS for speed, Klaviyo for retention, Hotjar for user insights. No bloated enterprise software, just tools that work. Their PWA (Progressive Web App) suggests mobile-first thinking, critical for a demographic shopping during lunch breaks and bedtime scrolls. The HSTS implementation shows they take security seriously—a trust signal that matters when you're measuring intimate measurements.
- 45.3% of traffic comes from 'undefined'—likely direct/brand searches, proving word-of-mouth dominance
- Top organic keyword is a misspelling ('bravisimo' at 1,670 searches)—brand equity so strong it transcends spelling
- Only 2.4% UK traffic suggests international expansion is working, not just a dream
The Real Innovation Is Listening
Bravissimo proves that serving a specific community better than anyone else beats trying to please everyone. Their $284M revenue isn't built on marketing—it's built on solving a real problem with such precision that customers become evangelists. In an era of growth-at-all-costs, they're the quiet reminder that profit and purpose aren't mutually exclusive.
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Bravissimo | Bras, Lingerie, Swimwear for Big-Boobed Women
Bravissimo are leaders in bras & bra sized swimwear for women with D+ Cups. Browse our huge collection of bras, lingerie sets, bikinis, & one piece swimsuits.
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Reviews (20)
Neesha thank you
Neesha thank you so much...all the back and fourth getting bras for me to try on, I appreciate it and you was so patient as I was sure I was a 36/34 lol I will be back real soon
We are delighted to hear that Neesha was able to not only make you feel comfortable but able to find you your feel good fit. We hope you're feeling fabulous in your new size and we're looking forward to seeing you again soon - Love Bravissimo x
Hayley at the Leamington Spa Bravissimo…
Hayley at the Leamington Spa Bravissimo store was amazing. It was my first time being fitted for a bra properly and she instantly made me feel comfortable, really listened to what I needed, and found me the perfect fit and styles 🤩. Such a lovely, genuine person — the best customer service I've experienced, in a long time. Thank you so much, Hayley!
Hi there Paula, What amazing kind words following your fitting in Leamington with Hayley! We are delighted to hear that she was able to not only make you feel comfortable but able to find you your feel good fit. We hope to see you again soon - Love Bravissimo x
Amazing staff highly recommend
Amazing staff in the Solihull store. My daughter had been to a previous shop for a bra fitting who had measured her wrong not only with the waistband but cup size too. Vicki was friendly and very professional, she made my 16 year old daughter feel comfort about trying on all different styles and colours. Thank you so much, will definitely be going back.
Thank you so much for your lovely review of our Solihull store! We're really pleased to hear your daughter has now got bras she feels great in and she felt really comfortable during the fitting too. We're delighted to welcome her into our Bravissimo family too! See you again soon, Love The Bravissimo Team x
Great experience.
48 years old and never been measured. Ended up completely different size to what I thought. Service amazing - staff very friendly and helpful. Great experience. Thanks Bravissimo at Eldon Square
Hi there Emma, Thank you so much for your kind words following your first and most recent visit to our Newcastle shop! We are so happy we were able to help you find your feel good fit and that you walked out feeling uplifted in everyway. Love, Bravissimo x
Fits like a glove
Popped into the Bath store on the off chance of a fitting. I hadn't made an appointment but the ladies behind the counter booked me straight in. Had a fantastic experience and came out with a new bra that fits like a glove. Marks and Spencer's had measured me at a 32D, Bravissimo looked at my bra and tried me in a 28G and a 28F. I couldn't believe the fit... Perfect. I came out with one bra and have since gone online and purchased more in different colours. I'm astounded that by going down sizes and up cup sizes, I now have such a well fitted bra. Tiny mind blown!
Hi Kerry! Thank you so much for taking the time to let us know about your experience in our Bath shop - we're so glad to know that you've found that uplifting fit and that you're loving your new bras! We hope to see you again soon. The Bravissimo Team x
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About bravissimo.com
Bravissimo are leaders in bras & bra sized swimwear for women with D+ Cups. Browse our huge collection of bras, lingerie sets, bikinis, & one piece swimsuits.
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Technology Stack
bravissimo.com uses 23 technologies across their website including Font Awesome, HSTS, PHP, and more.
Fonts
Font Awesome
Security
HSTS
Programming Languages
PHP
CMS
Contentful
Email Marketing
Klaviyo
Advertising
DoubleClick Floodlight, Awin, Microsoft Ads, Pinterest Tag +3 more
Traffic & Audience
bravissimo.com receives approximately 793.8K monthly visitors and ranks #56,321 globally. The website has a bounce rate of 47% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 2:30 on the site.
The majority of bravissimo.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about bravissimo.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit bravissimo.com directly at https://bravissimo.com.