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brightpearl.com
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brightpearl.com

13 technologies
VerifiedGrowingVisit75.2K/mo$32M20513 Tech25 Leads
Deep Dive

Brightpearl: The Retail OS for Hyper-Scale

Unpacking the $32M revenue engine automating the back office for modern merchants

In a world obsessed with customer acquisition, Brightpearl is betting big on the unsexy backend. They aren't just building software; they are building a Retail Operating System (ROS) designed to automate the chaos of scaling, allowing merchants to stop managing spreadsheets and start growing fearlessly.

$32M
Annual Revenue
$88.3M
Total Funding
205
Employees
47%
Organic Traffic

"Brightpearl isn't selling a feature set; they are selling time back to retailers who are drowning in operational complexity."

The Demand for 'Hyper-Scalability'

The data reveals a massive hunger for backend automation. Brightpearl's keyword strategy is fascinating—they are capturing significant volume on competitors like 'cin7' and 'veeqo' (12k and 38k monthly searches respectively). This signals that retailers aren't just looking for a tool; they are graduating from entry-level solutions to a system that can handle hyper-scaling without breaking.

The Trust Factor

For a B2B SaaS company, a 4.3/5 Trustpilot rating across 222 reviews is a strong signal of product-market fit. It suggests that while the sales cycle might be complex, the implementation and value delivery stick. This isn't a churn-and-burn product; it's a foundational layer of the modern retail stack.

Brightpearl's tech stack suggests a modern, scalable approach, utilizing Tailwind CSS and Bootstrap for rapid UI iteration, while their traffic profile shows a healthy balance of brand recognition (39% direct) and inbound discovery. They are building a moat not through flashy marketing, but through deep integration into the daily operations of high-volume merchants.

  • The 'ROS' positioning is smart—it elevates them from an 'inventory tool' to an 'operating system'.
  • Capturing high-volume competitor keywords indicates aggressive market share grabbing.
  • High funding relative to headcount ($430k per employee) suggests heavy investment in R&D and proprietary tech.
Doesn't focus on the 'front-end' marketing or store design.
Automates the entire back office (Inventory, Order, Accounting, CRM).
Not for hobbyists or low-volume sellers.
Built specifically for the complexity of Wholesale and Retail hybrids.

The Verdict: Infrastructure Wins

Brightpearl is building the rails for the next generation of retail giants.

What tech stack does Brightpearl use?

14 detected
Programming Languages1
E-commerce & Payments2
Web Standards2
JavaScript Libraries3
Tracking & Analytics1
G
Google Analytics

How much traffic does Brightpearl get?

Traffic & Engagement

75.2K
Monthly Visits
2.4
Pages/Visit
0:36
Avg. Duration
41%
Bounce Rate
Monthly Traffic Trend+21%
62.1K
Oct 2025
Oct
66.4K
Nov 2025
Nov
75.2K
Dec 2025
Dec

Traffic Sources

Search
47%
Direct
39%
Social
3%
Referrals
10%
Email
0%
Paid
1%

Where is Brightpearl's audience located?

🌍15.6%
🌍12.0%
🌍6.8%
🌍5.9%
🌍5.5%

What keywords does Brightpearl rank for?

5 keywords
1brightpearl2.9K vol$35.24
2cin712.2K vol$19.69
3veeqo38.6K vol$9.56
4bright pearl440 vol
5sku192.6K vol$2.10

How is Brightpearl's SEO?

Open Graph Image

OG Image preview
og:image

https://www.brightpearl.com/wp-content/uploads/2021/10/homepage-why-brightpearl1.png

Meta Tags

title69 chars

#1 Retail Operating System - For Multichannel Ecommerce - Brightpearl

description202 chars

Brightpearl is a Retail Operating System (ROS) for retailers and wholesalers that’s built for hyper scalability. Brightpearl automates the back office so merchants can get back time and grow fearlessly.

og:title

Home Page

languageEN-US

H1 Tags

h1Retail Operating System

Schema Types

UnknownFAQPageWebSiteOrganization

What is Brightpearl's revenue?

$32M
Annual Revenue
205
-7%
Employees
$156K
Revenue/Employee
$88M
Total Funding
Bristol, UK
Headquarters

Who works at Brightpearl?

Loading leads...

What do customers think of Brightpearl?

Brightpearl by Sage

Brightpearl by Sage

4.3
222 reviews
✓ Claimed

Categories

Software Company#undefinedCRM Provider#undefined

Activity & Engagement

Reply Rate
100%
Avg. Reply Time
16.0 days
Claimed Date
8/7/2014

Contact Information

Address:
First Floor, New Bond House, Bond Street
Bristol, GB

Reviews (20)

Filter by rating:
William Powell
12/24/2025
🇬🇧 United Kingdom1 reviewsOrganicUnverified
Experience date: 12/24/2025
Brightpearl is the beating heart of our Business

Brightpearl has been at the heart of our business for the last 5 years. Its integration capabilities are next to none. It has proven time and time again that it is the ERP for retail in all forms. We have some complex and sector specific requirements and the automation engine for Sales orders is brilliant.

Graham Scott
12/15/2025
🇬🇧 United Kingdom1 reviewsOrganicUnverified
Experience date: 12/15/2025
Use of Brightpearl

We’ve been using Brightpearl for our retail/e-commerce operations. The platform has streamlined our business by bringing orders, inventory, and customer data into one place. Integrations with Shopify work smoothly, and the customer support team is responsive and genuinely helpful when we need them.

Aisling Kavanagh
12/11/2025
🇮🇪 Ireland1 reviewsOrganicUnverified
Experience date: 12/10/2025
Reliable, Strong All-Round System for Growing Businesses

We have been using Brightpearl since 2018 for purchasing, inventory management, order fulfilment, and accounts, and overall we are extremely happy with the system. It has become a core part of our daily operations. Brightpearl keeps our stock levels consistently accurate, which is crucial for us as we sell both ready-made products and manufacture our own goods. Although the platform isn’t specifically built for manufacturing workflows, we’ve found effective workarounds that allow us to manage both sides of the business smoothly. The software is also very strong in customer management and product organisation, and the accounts side is clear and easy to work with. Everything connects well, which makes our operations much more efficient. While Brightpearl isn’t always the quickest when it comes to rolling out upgrades, the system itself is stable, dependable, and works very well for our needs—especially as we did not want to invest in a fully customised programme. Overall, Brightpearl has been a great solution for us, and we’re very satisfied after seven years of use.

Company Response12/11/2025

Thank you for taking the time to share such a detailed review and for being part of the Brightpearl community since 2018! We’re delighted to hear that Brightpearl has become a core part of your daily operations and continues to support your purchasing, inventory, fulfilment, and accounting workflows. Thank you as well for your thoughtful feedback about upgrades and development pace. While we aim to provide a stable and dependable platform, insights like yours help guide where we focus as we continue improving the product. After seven years together, we’re grateful for your trust. If there’s ever anything more we can do to support your team, we’re always here to help.

Alice Parmenter
12/11/2025
🇬🇧 United Kingdom3 reviewsOrganicUnverified
Experience date: 12/11/2025
Pineapple Island

This app has been a huge help in streamlining our business. It keeps our stock accurate across all B2C channels, which has genuinely been a lifesaver for us since installing Brightpearl a few years ago. It's reliable, saves us time, cuts down on errors, and makes day-to-day operations much easier.

Company Response12/11/2025

Thank you so much for sharing this feedback! We’re thrilled to hear that Brightpearl has helped streamline your operations and keep your stock accurate across your B2C channels. It’s great to know the platform has been a reliable time-saver and has helped reduce errors in your day-to-day workflow. We truly appreciate you being with us over the past few years. If there’s ever anything more we can do to support your continued success, our team is always here to help. Thanks again for choosing Brightpearl!

Muriel
12/9/2025
🇬🇧 United Kingdom30 reviewsOrganicUnverified
Experience date: 12/9/2025
We have been using Brightpearl since…

We have been using Brightpearl since the very beginning of our business journey in 2014, and it has been an invaluable partner in our growth. The Brightpearl team has consistently supported us over the years, ensuring we make the most of this comprehensive and powerful software. Their dedication and expertise have helped us streamline operations and maximise efficiency. We truly appreciate their commitment and highly recommend Brightpearl to any business looking for a robust and reliable solution. Thank you from Pepleroptics

Company Response12/10/2025

Thank you so much for sharing this wonderful feedback, and for being with Brightpearl since the very beginning of your journey in 2014. We’re truly honored to have been part of your growth over the years. It means a great deal to hear that our team’s support and the platform’s capabilities have helped streamline your operations and boost efficiency. Long-term partnerships like this are exactly what we aim for, and your recommendation is incredibly appreciated. Thank you again from all of us at Brightpearl (and from Sage). We look forward to supporting Pepleroptics for many more years to come.

Frequently Asked Questions about Brightpearl

What is Brightpearl's Revenue?
Brightpearl generates approximately $32M in annual revenue. With 205 employees, that's $155,875 per employee. The company has raised $88M in total funding.
What does Brightpearl do?
Brightpearl is a Retail Operating System (ROS) for retailers and wholesalers that’s built for hyper scalability. Brightpearl automates the back office so merchants can get back time and grow fearlessly.
How fast is Brightpearl growing?
Brightpearl employee count has changed by -7% year over year.
What technologies does Brightpearl use?
Brightpearl uses 13 technologies across their website including Programming Languages, CMS, E-commerce & Payments. Key technologies include PHP, WordPress, Magento, BigCommerce.
Who are Brightpearl's competitors?
Brightpearl's main competitors include NetSuite, Cin7, Skubana, Veeqo, CommerceHub. These companies operate in similar markets and compete for the same customer base.
What do customers think of Brightpearl?
Brightpearl has a Trustpilot score of 4.3 out of 5 (4 stars) based on 222 customer reviews.

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About brightpearl.com

Brightpearl is a Retail Operating System (ROS) for retailers and wholesalers that’s built for hyper scalability. Brightpearl automates the back office so merchants can get back time and grow fearlessly.

Company Overview

brightpearl.com
Website
computers_electronics_and_technology
Industry
#447,166
Global Rank
75.2K
Monthly Visitors
13
Technologies
25+
Employees

brightpearl.com Key Pages

Technology Stack

brightpearl.com uses 13 technologies across their website including PHP, WordPress, Magento, BigCommerce, and more.

Programming Languages

PHP

CMS

WordPress

E-commerce & Payments

Magento, BigCommerce

Performance

Lazy Loading, Priority Hints

Web Standards

Twitter Cards, RSS

CSS Frameworks

Bootstrap, Tailwind CSS

Traffic & Audience

75.2K
Monthly Visits
41%
Bounce Rate
2.4
Pages/Visit
0:36
Avg. Duration

brightpearl.com receives approximately 75.2K monthly visitors and ranks #447,166 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 0:36 on the site.

The majority of brightpearl.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is brightpearl.com?
Brightpearl is a Retail Operating System (ROS) for retailers and wholesalers that’s built for hyper scalability. Brightpearl automates the back office so merchants can get back time and grow fearlessly.
How much does brightpearl.com cost?
You can view brightpearl.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does brightpearl.com use?
brightpearl.com uses 13 technologies including PHP, WordPress, and 7 more. View the full tech stack analysis above.
How do I contact brightpearl.com?
You can contact brightpearl.com via email at [email protected] or through their contact page.
What are brightpearl.com's social media accounts?
brightpearl.com is active on twitter, youtube, facebook, linkedin. You can find links to all their social media profiles in the social section above.
How popular is brightpearl.com?
brightpearl.com receives approximately 75.2K monthly visitors and ranks #447,166 globally. Traffic is growing by 13.3% month-over-month.

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This page provides publicly available information about brightpearl.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit brightpearl.com directly at https://brightpearl.com.