netsuite.com
netsuite.com
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NetSuite: The ERP Behemoth That Runs on Habit
How Oracle's cloud giant dominates with 67% direct traffic and a 1.5-star rating.
In the world of enterprise software, there are innovators, and there are incumbents. NetSuite, owned by Oracle, is the latter—a behemoth that has successfully digitized the back office for over 37,000 organizations. Yet, beneath the $4.5B revenue stream lies a product with a polarizing reputation.
"NetSuite is the operating system of the mid-market—not because it's loved, but because it's inevitable."
The Gravity of Inertia
With 67% of its 18.5M monthly visits coming directly to the URL, NetSuite demonstrates the ultimate SaaS moat: habit. Users aren't searching for alternatives; they are logging in to do their jobs. This isn't viral growth; it's institutional lock-in. The 'netsuite login' keyword alone commands over 100k monthly searches, signaling a massive, captive user base.
The Oracle Acquisition Machine
Since acquiring NetSuite in 2016 for $9.3B, Oracle has leveraged its sales machinery to scale revenue to $4.59B. The traffic data reflects this enterprise dominance. While organic search only accounts for 19%, the sheer volume of backlinks (43.8M) creates an SEO fortress that competitors struggle to breach. They don't need to win the popularity contest; they just need to be the default choice.
However, the user experience tells a different story. The Trustpilot rating of 1.5/5 based on 42 reviews highlights a common theme in legacy enterprise software: functionality often trumps usability. For founders and investors, this signals a critical insight—NetSuite solves complex problems effectively enough that users tolerate friction, but the door is wide open for a product-led disruptor.
- Monumental Domain Authority: A backlink profile of 43.8M puts it in the top 0.01% of websites globally.
- Traffic Concentration: Over half of all traffic originates from undefined regions (likely US-centric), indicating untapped international potential.
- The Login Barrier: High volume for 'login' keywords suggests a desktop-centric, legacy interface that users access repeatedly rather than via mobile-first workflows.
The Elephant in the Cloud
NetSuite is too big to fail and too entrenched to ignore, but it is vulnerable to the next wave of consumer-grade UX.
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5 keywordsWhat is Netsuite's revenue?
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Reviews (20)
Was with NetSuite for many many years
Was with NetSuite for many many years. After asking for an extension on payments one year when our founder and boss passed away, they refused and basically held years of data at ransom saying it will get deleted eventually if we don't pay - THEY WILL hold your company at ransom and keep charging you more. Very dishonest company, they will lie and onboard you, then start charging you for every click you make with the program - STAY AWAY
Extremely rude customer service
Extremely rude customer service. Gave me the runaround for 30 minutes, wouldn't connect me to a rep who would give me pricing, and when I finally told him my average buisness revenue, the rep goes "you're not a good fit." When I asked WHY, he said that the starting price was over $1,000 for the services. After thirty minutes of asking for prices, he finally told me only when he realized my buisness was too small. Wasted so much time. Plus, after finding out what my buisness made, he was blatantly rude in chat. Short answers, no politeness, and cut off the conversation without finishing it.
NetSuite renege on pricing agreements
NetSuite is a challenging system which is very expensive compared to equal competitors. Have had many challenging points in set-up and getting good support but recently they removed the negotiated % discount that was present at start of contract. This was because we weren't growing the use/costs. They are now twice as expensive as other systems. Avoid, not trustworthy
Netsuite is total garbage
Never encountered such a useless platform in my life. It can't even cope with as few as two concurrent connections. Utterly hopeless for a regional business with a couple dozen retail outlets.
Unintuitive, bloated platform developed in 90's
Platform developed in 90's and they are trying to introduce AI features? Why don't you bring your software up to the year 2020 at least first. Unintuitive, bulky and slow.
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About netsuite.com
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netsuite.com receives approximately 18.5M monthly visitors and ranks #1,542 globally. The website has a bounce rate of 16% with visitors viewing an average of 20.1 pages per visit. Users spend an average of 24:56 on the site.
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