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Odoo: The Unstoppable Open Source Juggernaut
How a Belgian ERP is quietly becoming the default for small business software.
While Silicon Valley chases the latest SaaS unicorn, a Belgian giant has quietly amassed 25 million monthly visits and $444M in revenue. Odoo isn't just another ERP; it's a full-stack ecosystem built on an open-source ethos, challenging the monolithic complexity of SAP and Oracle.
"Odoo proves that you don't need to own the cloud to conquer the enterprise market; you just need to own the code."
The Growth Engine: Open Core at Scale
Odoo’s trajectory is a masterclass in product-led growth. With 219 million backlinks and 28% of traffic coming organically, they've weaponized SEO and the open-source community. Unlike competitors who gatekeep features, Odoo allows users to start with the Community Edition, creating a massive funnel that funnels users into their paid Enterprise tier.
The 'All-in-One' Philosophy
Odoo’s unique selling proposition is radical simplicity. Instead of selling a CRM, an ERP, and an eCommerce platform separately, they sell a unified database. Fabien Pinckaers, the founder and CEO, bet early that businesses don't want 10 different vendors; they want one login. This integration depth is something Salesforce or Microsoft Dynamics simply cannot match without expensive third-party connectors.
The traffic data reveals a fascinating psychological pattern: 67% direct traffic. This indicates high user retention and brand recall. Users aren't discovering Odoo; they are returning to it. The search volume for 'odoo' (759k/mo) dwarfs specific module searches like 'odoo crm' (18k/mo), suggesting the brand itself has become synonymous with business management software in many regions.
- Monolithic Architecture: One database rules them all, eliminating data silos.
- Community-Driven Innovation: Thousands of third-party apps extend functionality.
- Radical Pricing: Undercuts legacy ERP vendors by 50-70% on licensing.
The Verdict: The People's ERP
Odoo is winning the SMB war by making enterprise software accessible, modular, and surprisingly fun to use.
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https://www.odoo.com/web/image/54404732-3d9bec26/SPI_homepage.png
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Open Source ERP and CRM | Odoo
From ERP to CRM, eCommerce and CMS. Download Odoo or use it in the cloud. Grow Your Business.
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Reviews (20)
Myli support ★ ★ ★ ★ ★
Contacted Odoo support as I couldn't figure out on my own what the problem was. Myli immediately knew what the problem was, took the time to explain me everything and guide me through it. absolutely thankful for the help of Myli !!!
Hi, Thank you for your kind feedback! We’re glad to hear that MYLI was able to quickly identify the issue and guide you through it clearly. Do not hesitate to reach out in the future should you have any questions or need assistance. The Odoo Team
Excellent service
Although, bugs happen, the support team is always able to serve me adequately. There never was a problem that they couldn't solve even if it can sometimes take a few days depending on their workload.
Hi, Thank you for your honest feedback! We appreciate your understanding, while bugs can happen, we’re glad to hear our support team has always been able to help you find a solution. We do our best to respond as quickly as possible, even when things get busy. Do not hesitate to reach out in the future should you have any questions or need assistance. The Odoo Team
I’ve been using Odoo for 3 years now…
I’ve been using Odoo for 3 years now for our small company, primarily for invoicing. The system provides exactly what we need—no less, no more—and the free plan works great for us. It’s reliable, simple, and covers all the essential invoicing features. My only suggestion would be to enhance the invoicing system with more features while keeping the interface simple for small companies like ours. For example, it would be useful to have the option to customize invoice numbering—like automatically assigning a letter per customer along with the invoice number—so customers cannot tell how many invoices we issue between theirs. Overall, Odoo has been a great solution for our needs, and I would recommend it to other small businesses looking for an easy, effective invoicing system.
Hi, Thank you for sharing your experience and for trusting Odoo for the past 3 years! We’re really glad to hear that the free plan fits your needs well and that the invoicing app provides exactly what you’re looking for: simplicity, reliability and efficiency. We also appreciate your suggestion regarding invoice numbering. We have shared it with our team. Do not hesitate to reach out in the future should you have any questions or need assistance. The Odoo Team
Got a working solution in no time
Got a working solution in no time, thanks to a real human (Ismael P.) who took my problem seriously and went the extra mile to fix it. Thanks Odoo - you rock
Hi, Thank you for your great feedback! We’re happy to hear that Ismael was able to help you quickly and went the extra mile to resolve your issue. He is really great! Do not hesitate to reach out in the future should you have any questions or need assistance. The Odoo Team
ODOO support team is reachable using…
ODOO support team is reachable using chat for quick responses. If complexity, Odoo support will create a ticket for you to follow the solving.
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About odoo.com
From ERP to CRM, eCommerce and CMS. Download Odoo or use it in the cloud. Grow Your Business.
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Technology Stack
odoo.com uses 10 technologies across their website including Font Awesome, Google Fonts, HSTS, Google Analytics, and more.
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DaisyUI
Traffic & Audience
odoo.com receives approximately 25.5M monthly visitors and ranks #943 globally. The website has a bounce rate of 26% with visitors viewing an average of 19.9 pages per visit. Users spend an average of 16:05 on the site.
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This page provides publicly available information about odoo.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit odoo.com directly at https://odoo.com.