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Acumatica: The ERP for the Rest of Us
How a mid-market ERP quietly built a $92M revenue machine without chasing Fortune 500s
While NetSuite and Microsoft chase enterprise logos, Acumatica built a $92M revenue engine by solving for the 99%—the growing businesses drowning in spreadsheets and legacy systems. Their secret? A licensing model that scales with success, not headcount.
"Acumatica doesn't sell software—it sells clarity. Their unique licensing model means you pay for what you use, not who you hire."
The Mid-Market Powerhouse
With 561 employees generating $92.6M in revenue, Acumatica achieves a remarkable $165K revenue per employee—competitive with much larger software companies. This efficiency stems from a partner-driven model that leverages 7,000+ channel partners worldwide, turning implementation and support into a scalable ecosystem rather than a cost center.
Traffic That Matters
The 77% direct traffic rate is the real story here. This isn't a company relying on SEO tricks or paid ads—this is brand strength in action. When 1.36M visitors type 'acumatica.com' directly into their browser, it signals a product that's become essential to daily operations, not just a vendor relationship.
Their keyword strategy reveals a telling battle: they own 'acumatica' (16.7K searches/month) but their biggest competitor 'netsuite' gets 132K searches—nearly 8x more. This isn't a bug; it's a feature of serving a niche that doesn't yet know it needs them. The 2.1K monthly searches for 'acumatica summit 2026' show a community that plans years ahead, not just quarterly reviews.
- Revenue-per-employee of $165K rivals enterprise software giants
- 77% direct traffic proves product stickiness, not marketing spend
- Partner ecosystem of 7,000+ creates defensible moat against larger competitors
The Unsexy Winner
In a market obsessed with AI buzzwords and enterprise complexity, Acumatica's $92M revenue from 561 people proves that solving real problems for real businesses is the most scalable business model of all.
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Acumatica | Cloud ERP Business Management System
Acumatica provides the best cloud and mobile technology with a unique customer-centric licensing model, enabling a complete, real-time view of your business anytime, anywhere.
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Reviews (5)
Very difficult getting support for…
Very difficult getting support for custom reports. Integration with Outlook requires manual addition of every email. Now it appears that making the connection has failures that make linking the Acumatica with Outlook periodically not possbile and the manual copying of emails into the ACTIVITES is hugely inconvenient. ACUMATICA runs 3rd party support, so ACUMATICA avoids the brunt of the complaints as their 3rd party support entities buffer what the customers think from ACUMATICA, hence my hoping that they watch this site. Also the recent update has created time lags, where just opening the ACUMATICA program and then trying to find a business by name in the BUSINESS ACCOUNT list can take 30+ seconds, these time delays are counter intuitive with the speed of savings. Also the OPPORTUNITIES is pretty Robust and many of the robust features are missing from Projects??? No CONTACTS, CONTACT DATA, TASKS LINKED TO TOP OF ACTIVIES all key features in OPPORTUNITIES mode are missing when you are in PROJECTS. i hope ACU sees this. Perhaps they should tunew
Would fully agree with Mr A
The software is overpriced, far from user friendly and every process is needlessly long winded. Avoid at all costs. Possibly developed in the 1980's and never updated for the 2020's.
Thank you for sharing your feedback. We're sorry to hear that your experience with Acumatica did not meet your expectations. At Acumatica, we are committed to delivering a modern, flexible, and user-friendly cloud ERP solution. While we understand that every business has unique needs and workflows, we continuously invest in enhancing our platform based on customer feedback and evolving industry standards. Our user interface, automation tools, and open architecture are designed to streamline processes and improve efficiency. We’re proud to support thousands of successful organizations around the world across a wide range of industries. Many of our customers have shared positive experiences about how Acumatica has helped them grow, adapt, and innovate. We’d welcome the opportunity to learn more about your specific challenges and see how we might assist. Please feel free to reach out to me directly at [email protected]. Thank you again for your input—it helps us improve.
Would fully agree with Yuval
Would fully agree with Yuval, overpromised underdelivered and generally a nightmare.
Nice people, terrible business model and terrible software
Acumatica uses a network of Value Added Resellers (VAR) to sell their software. The resellers create templates for their niche market and try to sell the software as a ready made solution. All of that without actually learning about the workflow of their clients. That's what happened in our experience. The resellers themselves, beside being nice and knowledgeable about the software, provide no added value whatsoever. Acumatica is marketed as an advance and well built software, with a high price tag. In reality it's very poorly designed - appalling UX/UI and no attention to details, extremely overprices, bloated to the max, and built to make it as hard as possible to make changes on your own (you basically need to learn a LOT and spend hours in order to make simple changes). It essentially looks like it was initially developed by a bunch of mid level programmers with zero design skills to fulfill a specific company's need, and from there it grew to the terrible software that it is today.
Beware! Terrible Experience
Beware! Recruiting and HR team have no idea what they’re doing and will cut you loose without warning for little to no reason. Recruiting Manager, Sonia sent me an offer and I accepted. She then asked for references but gave no timeline as to when they were needed. I provided the references 5 days before my start date, which apparently wasn’t soon enough for her comfort. She contacted me and immediately began threatened to retract my offer. Extremely rude and unprofessional. Not sure if she was having a bad day or what was wrong because all previous interactions with her were great. But don’t let that kindness fool you! She will pull the rug out from under you quick and without warning! On the call, she stated that I had until noon the next business day to provide the requested information. She kept referring to a “legal document”, no idea what she was talking about, but I don’t think she did either. About 2 hours later she emailed me, without warning, and pulled the offer with an explanation that I failed to meet the reference check requirements outlined in the offer letter. The same references she had just told me that I had until the next day to provide. So in short, stay far away from this company and if you are fooled into working for them, definitely don’t resign from your current position until you actually start. Oh, and apparently HR is run like it’s the 1980’s so just get your friends to pretend to be your references. Apparently as long a human talks to them and tells them good stories about you, you’re golden.
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About acumatica.com
Acumatica provides the best cloud and mobile technology with a unique customer-centric licensing model, enabling a complete, real-time view of your business anytime, anywhere.
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acumatica.com uses 14 technologies across their website including Wistia, Google Fonts, HSTS, and more.
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Traffic & Audience
acumatica.com receives approximately 1.8M monthly visitors and ranks #15,612 globally. The website has a bounce rate of 12% with visitors viewing an average of 27.1 pages per visit. Users spend an average of 24:43 on the site.
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