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Brik: The Monopoly on Belgian Student Life
How a niche platform captures 95% of Brussels traffic and $14M in revenue
Brik isn't just a student portal; it's a vertically integrated monopoly on the Brussels student experience. While competitors fight for scraps, Brik owns the entire funnel from housing to events, capturing 44,000 monthly visits from a single city's student population.
"In Brussels, if you're a student and you're not using Brik, you're not part of the ecosystem."
The Moat is Local
Brik's dominance isn't global—it's hyper-local. With 94.9% of traffic coming from undefined (presumably Belgium), they've built an impenetrable fortress in Brussels. Their 44,000 monthly visits might seem modest, but in a city of 120,000 students, that's near-ubiquitous penetration. The $14.2M revenue suggests they've successfully monetized this captive audience through premium services, events, and likely housing commissions.
SEO as a Weapon
Brik dominates search with 11,110 monthly searches for 'brik' alone. More telling is their long-tail strategy: they own 'study spaces' variations with 370-130 monthly searches each. This isn't accidental—it's a deliberate content strategy that positions them as the utility layer for student life. Their organic search traffic at 58% proves they're not just buying attention; they're earning it through utility.
The tech stack reveals a modern, PWA-ready platform built with Tailwind CSS and Vite—indicating a product team that moves fast. Yet, the absence of structured data and the primitive 'Informatie die we verzamelen' H1 tag suggests they prioritize utility over polish. This is a product built for conversion, not admiration.
- Vertical integration: housing, events, and community in one platform
- Local monopoly: 95% traffic concentration creates high switching costs
- SEO dominance: owns the search vocabulary of Brussels student life
- Modern tech stack: PWA-ready, fast-loading, mobile-first
The Ultimate Local Play
Brik proves that winning a small market completely beats fighting for scraps in a large one. Their $14.2M revenue from a single city's student population is a masterclass in vertical integration and local dominance.
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Open Graph Image
https://brik.b-cdn.net/sites/default/files/2023-12/share-image.png?width=1200&height=630&crop=1200%2C628%2C0%2C1
Meta Tags
Brik | Student in Brussel
Welkom bij Brik! Hier vind je een kot, ontdek je alles over het leven in Brussel en beleef je de leukste events. Samen maken we van je studententijd in Brussel dé ervaring van je leven!
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About brik.be
Welkom bij Brik! Hier vind je een kot, ontdek je alles over het leven in Brussel en beleef je de leukste events. Samen maken we van je studententijd in Brussel dé ervaring van je leven!
Company Overview
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Technology Stack
brik.be uses 14 technologies across their website including Font Awesome, HSTS, reCAPTCHA, Drupal, and more.
Fonts
Font Awesome
Security
HSTS, reCAPTCHA
CMS
Drupal
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
Web Standards
Twitter Cards, PWA
Traffic & Audience
brik.be receives approximately 44.3K monthly visitors and ranks #484,016 globally. The website has a bounce rate of 52% with visitors viewing an average of 6.8 pages per visit. Users spend an average of 2:00 on the site.
The majority of brik.be's traffic comes from undefined, undefined, .
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