The data reveals a fascinating behavioral pattern: 59% of traffic comes directly to wico.be, while only 35% arrives via organic search. This isn't accidental discovery; it's habitual usage. The 'Wico Portaal' isn't just a subdomain—it's the digital front door for students, parents, and staff. With 4,460 monthly searches for 'wico portaal', the platform has achieved what most edtech companies dream of: becoming indispensable infrastructure rather than just a website.

At $10.5M revenue with 65 employees, WICO operates at a remarkably efficient $161,538 revenue per employee. This is significantly higher than the average Belgian education institution. The secret? They've digitized their core offering. While competitors focus on physical infrastructure, WICO has built a scalable digital ecosystem that serves thousands without proportional headcount increases. The tech stack—featuring Magento and Shopware—suggests they're treating their educational platform with the sophistication of an e-commerce operation.