BTAS isn't chasing generic enterprise clients. Their top keywords reveal a laser focus on military transition programs—'usaa skillbridge,' 'ft gordon skillbridge advisor.' This isn't accidental positioning. They've identified a high-value, underserved niche: transitioning service members who need government IT roles. It's a masterclass in vertical specificity, even if their website traffic suggests they're not optimizing for search.

Here's the contradiction: BTAS operates in 'jobs_and_career' according to data, yet their entire business model screams government contracting. With 175 employees and $59M in revenue, they're generating ~$338K per employee—excellent for services. But their website looks like a generic staffing agency. This suggests two possibilities: either they're deliberately downplaying their government work for security reasons, or they're genuinely struggling with brand identity. Given their GSA MAS contract keywords, I'd bet on the former.

Let's be brutally honest: 6,179 monthly visits for a $59M company is either a catastrophe or a feature. Given their keyword profile—dominated by 'btas' and government-specific terms—it's clearly the latter. They're not built for inbound marketing; they're built for RFPs. The 51% direct traffic suggests a captive audience that knows exactly where to find them. This is the B2G equivalent of a private club—no need for a flashy storefront when your members already have the key.