buckeyethon.osu.edu
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BuckeyeThon: The $3.5M Student-Led Powerhouse
How Ohio State students run a massive philanthropy for Nationwide Children's Hospital.
Forget corporate CSR departments. BuckeyeThon is a student-run machine generating $3.5M annually to fight pediatric cancer. This isn't a club—it's a high-impact engine built by undergraduates.
"This proves that passion and structure can outperform traditional fundraising models. They've turned student energy into a reliable revenue stream."
The Volunteer Army
With only 64 employees, BuckeyeThon manages a massive volunteer network. Their secret? A tech stack (Tailwind, Bootstrap, jQuery) that prioritizes speed and accessibility over flashy innovation. They don't build for Silicon Valley; they build for families in crisis.
The Organic Growth Engine
56% of their traffic comes from organic search. That's incredibly high for a niche non-profit. They dominate local keywords and own the narrative around pediatric oncology in Ohio. No ad spend, just pure SEO authority built on genuine community impact.
Their digital footprint is minimal but effective. They use PWA technology and HSTS security, showing a commitment to modern web standards. Yet, they avoid the bloat of many non-profit sites. It's lean, fast, and focused entirely on conversion—donations.
- Hyper-local dominance: 100% of traffic is from undefined (likely US/Ohio).
- Strategic tech stack: Uses Slick and Google Tag Manager for optimized user journeys.
- Direct traffic strength: 28% direct traffic indicates strong brand recall within the Ohio State ecosystem.
The Ultimate Bootstrapped Model
BuckeyeThon proves that you don't need venture capital to build a scalable, high-revenue operation. You need a mission, a team, and a website that converts.
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BuckeyeThon
<p>BuckeyeThon is the largest student run philanthropy in the state of Ohio which raises funds and awareness for the Hematology, Oncology and Bone & Marrow Transplant Unit at Nationwide Children’s Hospital. Students who support this organization work year-round to support the families and kids being treated at the hospital both emotionally and financially.</p>
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About buckeyethon.osu.edu
<p>BuckeyeThon is the largest student run philanthropy in the state of Ohio which raises funds and awareness for the Hematology, Oncology and Bone & Marrow Transplant Unit at Nationwide Children’s Hospital. Students who support this organization work year-round to support the families and kids being treated at the hospital both emotionally and financially.</p>
Company Overview
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Technology Stack
buckeyethon.osu.edu uses 15 technologies across their website including Font Awesome, HSTS, unpkg, jsDelivr, and more.
Fonts
Font Awesome
Security
HSTS
CDN
unpkg, jsDelivr
Privacy & Consent
OneTrust
Analytics & Marketing
Crazy Egg, Google Tag Manager, Google Analytics
Web Standards
Twitter Cards, PWA
Traffic & Audience
buckeyethon.osu.edu receives approximately 4.8K monthly visitors. The website has a bounce rate of 98% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
The majority of buckeyethon.osu.edu's traffic comes from .
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