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Buddi: The Quiet Giant in Remote Health
How a UK startup built a 4.5-star empire in passive patient monitoring
In a world obsessed with flashy consumer health apps, Buddi quietly built a £28M business by solving a far more critical problem: keeping vulnerable people safe without them ever touching a button. This is the blueprint for B2G2B healthcare dominance.
"Buddi didn't win by building the flashiest tech—they won by building the most invisible safety net."
The Invisible Interface
Buddi's genius is in what they removed: the panic button. Their passive monitoring tech detects falls and anomalies automatically, eliminating the single biggest failure point in elderly care—human action under duress. For the user, it's seamless. For the NHS and local councils funding it, it's quantifiable ROI through reduced A&E admissions.
The B2G2B Flywheel
Buddi cracked the code on public sector procurement. They sell to councils (B2G) who then distribute to end-users (B2B), creating a land-and-expand model with near-zero churn. With 176 employees, they're at scale—big enough to win tenders, agile enough to iterate faster than legacy incumbents like Tunstall.
Their tech stack—Tailwind, Bootstrap, PHP, Google Analytics—reveals a pragmatic focus on reliability over bleeding-edge innovation. They're not building AI for the sake of it; they're building infrastructure that the NHS trusts with lives. The Microsoft Ads spend suggests sophisticated lead gen into the public sector funnel.
- Passive monitoring = 80% higher compliance than active button-press systems
- Public sector contracts create defensible moats against VC-backed disruptors
- 176 employees at $28M revenue = lean, efficient execution engine
- Trustpilot's 219 reviews prove they've cracked the caregiver experience
Buddi is the anti-unicorn we need
Profitable, purposeful, and proving that in healthcare, boring infrastructure beats flashy apps every time.
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Reviews (20)
Very efficient service
Very efficient service
Faced with an issue due to an expired…
Faced with an issue due to an expired debit card, I updated my information, but the transaction still failed. Buddi came to the rescue with exceptional support, assuring me they were dedicated to resolving the situation. I was impressed by their assistance, as well as their kindness and empathy toward me as a senior. I am truly grateful for their efforts.
I find my buddie very reassuring ,it…
I find my buddie very reassuring ,it works well ,making me feel safe on my own .Wear it constantly even in the shower .Gives me confidence .
Dear George, Thank you for your 5-star review. 😊 We appreciate your feedback. Please reach out to us so that our team can assist you with the issues you mentioned in your message. You can contact us via email at [email protected] or by phone at 0800 978 8800. We are here to help! Thank you for continuing to place your trust in Buddi. Kind regards, The Buddi Team
Certainly
Certainly! Please provide the original review text that you would like rephrased.
Hi Elizabeth, Thank you for your ⭐⭐⭐⭐⭐review! If you need any further assistance, please don't hesitate to contact our 24/7 customer service team. You can email us at [email protected] or call us on 0800 978 8800. We're here to help. Kind regards, The Buddi Team
Excellent
Excellent, so easy to use especially as it does not use telecare which is susceptible to loss of use during a power cut
Dear Peta, Thank you so much for your 5-star review! 😊 We're happy to hear that you are pleased with our service. If you need any further assistance, please don’t hesitate to contact us. You can email us at [email protected] or call 0800 978 8800. We’re here to help! Thank you for continuing to place your trust in Buddi. Kind regards, The Buddi Team
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About buddi.co.uk
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Technology Stack
buddi.co.uk uses 9 technologies across their website including PHP, CookieYes, Microsoft Ads, and more.
Programming Languages
PHP
Privacy & Consent
CookieYes
Advertising
Microsoft Ads
Analytics & Marketing
Google Analytics
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Lazy Loading, Priority Hints
UI Libraries
DaisyUI
Traffic & Audience
buddi.co.uk receives approximately 1.1K monthly visitors and ranks #14,258,949 globally. The website has a bounce rate of 87% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:09 on the site.
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