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Bulksms.com: The Unsung Giant of SMS Marketing
A 20-year veteran quietly dominating the $6.7M SMS gateway market
While tech giants chase AI headlines, bulksms.com has spent two decades perfecting the unsexy art of delivering 200,000+ monthly messages with ruthless efficiency. This isn't a startup—it's an infrastructure behemoth.
"They don't sell features—they sell deliverability. And that's why they're still standing while flashier competitors burn through VC cash."
The Silent Majority of SMS Traffic
Bulksms.com serves a massive but invisible user base. With 49% organic traffic and 41% direct traffic, they're not chasing vanity metrics—they're the default choice for businesses that need reliability over bells and whistles. Their 20,000+ backlinks aren't from PR campaigns; they're from developers embedding their API in legacy systems that still run the world's logistics, healthcare, and financial services.
The SEO Moat They've Dug
Ranking for 'bulk sms service' (29K monthly searches) and 'cheap bulk sms' (14.8K) isn't accidental. Bulksms.com has dominated these terms for years, capturing intent-driven traffic that converts. While competitors pivot to WhatsApp and RCS, they've doubled down on the SMS channel that still reaches 98% of the world's phones. Their traffic share in undefined markets (22.7%) suggests they're the go-to in regions where legacy telecom infrastructure still rules.
The 2.2 Trustpilot rating is the most telling data point. It screams 'transactional utility' over 'delightful experience.' These aren't happy customers leaving glowing reviews—they're businesses that need SMS to work, and it does. The 1,565 reviews are a testament to volume, not love. This is infrastructure, not consumer software.
- Tech stack is pragmatic, not trendy: jQuery, Bootstrap, and Tailwind coexist because they serve different eras of their product
- 51 employees generating $6.7M = $131K revenue per employee—efficient but not explosive
- Cloudflare + PWA suggests they're modernizing delivery, not rebuilding the core
- Key leadership includes Technical Manager and Service Desk Manager—customer support is baked into the org chart
They're Not Building a Unicorn—They're Building a Utility
In a world obsessed with disruption, bulksms.com proves that reliable, boring infrastructure is the real moat. Their 20-year run isn't a failure to innovate—it's a masterclass in knowing what matters: deliverability, uptime, and staying out of the way.
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5 keywordsHow is Bulksms's SEO?
Open Graph Image

https://www.bulksms.com/img/bulksms-bf-share.png
Meta Tags
BulkSMS.com | SMS Gateway to 213 Countries | BulkSMS.com
Get your message across. One account, so many ways to send.
Get your message across. One account, so many ways to send.
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BulkSMS.com
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Reviews (20)
Works perfectly with my cms
Works perfectly with my cms, super-fast support!
Great service
Great service
SCAM(EDIT: CASH RETURNED)
This was the worst experience I could ever have and that was absolute scam. We paid about 1700 dollars for the service. They avoided giving us credits and they said that BulkSMS will refund the paid amount in 30 days. it ha been 2 months and we HAVE NOT RECEIVED ANYTHING. In the last email they sent to us, they said the cash is already refunded but when we asked for the receipt multiple times, they did not even answer us. I will follow this up with my lawyer. NEVER EVER USE THIS SERVICE! UPDATE: In the reply they sent, they asked me to email as everyone can see. I did. They're not even willing to respond... UPDATE 2: What about your facebook messages? You can't find that too? UPDATE 3: Then why don't you just offer a receipt or anything to prove it is already refunded? You have been denying it. Is it too much to ask? FINAL UPDATE: We have got our cash back and received the proof of refund. This service works fine. However, if you're from Iran (Even though inside the website it is stated that they support Iranian operators) I would not suggest using their services. You might get in trouble cause of getting your cash blocked for a while. Thanks to the BULKSMS team for the help.
Hello Sina. Thank you for your review. Your complaint is very concerning to me. Please could you send me your ticket reference number(s) and your BulkSMS username so I can follow up? My email address is [email protected]. I'd like to resolve this as soon as possible. Yours in messaging, Samantha. UPDATE: I'm very sorry we haven't replied - I cannot seem to find your email. Perhaps you could try again? Alternatively, DM us on Facebook or Twitter? UPDATE 2: Thank you for following up and sending us a message on Facebook. We can confirm that payment was refunded on 28 August 2020. UPDATE 3: I am sorry for the delay Sina. I attached the reference number and a copy of the proof of refund to the Facebook message sent to you this morning (02 November 2020).
payment send and no credits...no way to…
payment send and no credits...no way to contact support....looks like scam
This is not a US based company
This is not a US based company. We are. Every email included another task, then another, then another for us to get approved. Now they want every single one of our members to sign an agreement to get texts. We're a small, all volunteer organization with most of our members over 50. They don't do digital signing & scanning and we don't have the money to postal mail everyone (hence wanting to text them). We've paid this company for texting credits, for a US based phone number, yet the last 3 emails from this company all included another thing and another, and then another that we needed to do before we could text. I've repeatedly asked for a list of everything we needed to do to get this up and running to no avail. I'd not do business with them again. We can't even get started and this has been going on for months now.
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About bulksms.com
Get your message across. One account, so many ways to send.
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Technology Stack
bulksms.com uses 18 technologies across their website including Font Awesome, PHP, cdnjs, jsDelivr, and more.
Fonts
Font Awesome
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PHP
CDN
cdnjs, jsDelivr
Cloud & Hosting
Amazon Web Services, AWS CloudFront, Cloudflare
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Cookiebot
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
bulksms.com receives approximately 207.7K monthly visitors and ranks #194,315 globally. The website has a bounce rate of 39% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 0:56 on the site.
The majority of bulksms.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about bulksms.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit bulksms.com directly at https://bulksms.com.