burgreens.com
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Burgreens: Indonesia's Plant-Based Powerhouse
How a local eatery chain scaled to $14.6M revenue without traditional funding
In a market dominated by meat-centric street food, Burgreens carved a $14.6M niche by making ethical eating irresistible. This isn't just another restaurant chain—it's a blueprint for sustainable food tech in emerging markets.
"Burgreens proves you don't need venture capital to build a sustainable food empire—just a mission that resonates and a menu that delivers."
The Bootstrapped Growth Engine
With 54% of traffic coming organically, Burgreens has mastered SEO without aggressive marketing spend. Their brand searches ('burgreens' + 'burgreens menu') dominate, showing strong brand recall in a crowded food landscape. The 29% direct traffic indicates a loyal, returning customer base—critical for restaurant profitability.
Niche Domination Strategy
While global chains struggle with localization, Burgreens owns the 'plant-based eatery' category in Indonesia. Their tech stack (Tailwind, DaisyUI, PWA) suggests a mobile-first approach—essential in Southeast Asia's smartphone-dominant market. They're not competing with everyone; they're winning their specific lane.
- Revenue per employee: ~$170K (exceptional for food service)
- Brand-driven search volume (240 monthly searches for 'burgreens')
- Modern tech stack optimized for emerging market connectivity
- Clear ethical positioning: #tastenaughtyethealthy
What's striking is their employee-to-revenue ratio. With 86 employees generating $14.6M, they're operating at efficiency levels typically seen in tech companies, not restaurants. This suggests either exceptional operational efficiency or a highly automated, lean kitchen model.
The Silent Giant of Plant-Based Asia
Burgreens demonstrates that in emerging markets, ethical food can be both profitable and scalable—without sacrificing values for growth.
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5 keywordsHow is Burgreens's SEO?
Open Graph Image
http://burgreens.com/img/logo-burgreens.png
Meta Tags
Burgreens
BURGREENS is an Indonesia's plant-based eatery chain serving delicious healthy, ethical, and sustainable food. #tastenaughtyyethealthy
H1 Tags
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About burgreens.com
BURGREENS is an Indonesia's plant-based eatery chain serving delicious healthy, ethical, and sustainable food. #tastenaughtyyethealthy
Company Overview
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Technology Stack
burgreens.com uses 15 technologies across their website including Google Maps, Font Awesome, reCAPTCHA, and more.
Maps
Google Maps
Fonts
Font Awesome
Security
reCAPTCHA
Backend Frameworks
Ruby on Rails
CDN
jsDelivr
Cloud & Hosting
Cloudflare
Traffic & Audience
burgreens.com receives approximately 12.5K monthly visitors and ranks #1,441,048 globally. The website has a bounce rate of 20% with visitors viewing an average of 3.6 pages per visit. Users spend an average of 4:04 on the site.
The majority of burgreens.com's traffic comes from .
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