burnalong.com
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BurnAlong: Wellness for the Hybrid Workforce
How a $17.5M corporate wellness platform is tackling the 'every single body' problem.
In a market saturated with generic step-counters and meditation apps, BurnAlong isn't just offering wellness—it’s selling inclusivity. By targeting the 'every single body' market, this platform is carving a niche in the $60B corporate wellness industry by acknowledging a simple truth: one size fits no one.
"BurnAlong proves that in corporate wellness, 'inclusivity' isn't just a buzzword—it's a product differentiator."
The Traffic Paradox
BurnAlong operates on a fascinating traffic model. With 10,927 monthly visits, 72% come directly to the site—a sign of strong brand recall and active user engagement. However, only 19% comes from organic search. This suggests a sales-led growth model where corporate contracts drive traffic, rather than relying on SEO for user acquisition. It’s a B2B play, not a B2C viral sensation.
The 'Silver Sneakers' Gap
The keyword data reveals a critical insight: BurnAlong's organic visibility is heavily cannibalized by competitors. 'Silver Sneakers login' (3,330 monthly volume) outperforms BurnAlong's own brand name (690 volume). This indicates a massive opportunity—or a looming threat. They are capturing an audience looking for senior fitness solutions but struggling to rank for their own branded terms against legacy giants.
- Social-First Strategy: With 4 social profiles (YouTube, LinkedIn, FB, Instagram), they prioritize community and visual content over text-heavy blogs.
- Tech Stack: Built on a modern, lightweight stack (Tailwind, Bootstrap, jQuery) suggesting a focus on speed and mobile accessibility over complex custom builds.
- Leadership: Co-CEO Daniel Freedman leads a team of 125, backed by $16M in funding to date.
BurnAlong's $16M funding round and $17.5M revenue run-rate suggest they are in the growth stage, likely scaling sales teams to close enterprise deals. The lack of backlink data in the provided metrics suggests they may be flying under the radar of traditional SEO analysis tools, relying instead on direct partnerships and word-of-mouth in the corporate sector.
The Verdict: A Niche Giant
BurnAlong isn't trying to be the next Peloton. It's building a defensible moat in the corporate sector by selling 'wellness for all' to HR departments struggling with hybrid workforces.
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Corporate Wellness Platform and Online Wellness Company | Burnalong
Burnalong is an online corporate wellness platform that helps your company and employees thrive in today's hybrid world. Request your demo to get started today!
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Excellent
I encourage to use this software!
Burnalong is Part of my Daily Routine
My school district started using Burnalong a few years ago. I use it daily. My morning routine includes yoga, stretches and other fitness videos. I get all of them from Burnalong. There is a wide variety to pick from and most importantly, you can select for short videos or over an hour long work out. That fits my (and my wife's) schedule perfectly.
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About burnalong.com
Burnalong is an online corporate wellness platform that helps your company and employees thrive in today's hybrid world. Request your demo to get started today!
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burnalong.com uses 22 technologies across their website including Wistia, Font Awesome, Google Fonts, PHP, and more.
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burnalong.com receives approximately 10.9K monthly visitors and ranks #1,524,200 globally. The website has a bounce rate of 43% with visitors viewing an average of 4.3 pages per visit. Users spend an average of 2:46 on the site.
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