bushwacker.com
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Bushwacker: The Quiet Giant of Truck Customization
How a 60-person team generates $17.8M selling fender flares online
In the noisy world of e-commerce, Bushwacker.com operates with the quiet confidence of a legacy brand that doesn't need to shout. Owned by RealTruck, this domain isn't chasing viral moments—it's dominating the niche of truck accessories with surgical precision, turning a $17.8M revenue stream from a single product category: fender flares.
"Bushwacker doesn't sell products; they sell identity. Every fender flare is a statement that your truck isn't just a vehicle—it's a canvas."
The RealTruck Ecosystem
Bushwacker isn't a standalone startup—it's a strategic asset within RealTruck's portfolio. This vertical integration is their secret weapon: they leverage RealTruck's logistics, brand equity, and cross-selling infrastructure. The 60-person team isn't building an empire; they're optimizing a profit center. The result? Free shipping in the lower 48 and a unified customer experience that smaller competitors can't match.
SEO as a Moat
While their traffic data is opaque, the keyword 'fender flares' alone commands 1,120 monthly searches. Bushwacker owns this term. They've built a content fortress around truck customization, with a dedicated blog and product pages that rank for hundreds of long-tail variations. This isn't accidental—it's a decade of domain authority that competitors would need millions to replicate.
The tech stack tells a story of modern efficiency: Vue.js for dynamic product browsing, Tailwind CSS for rapid UI development, and AWS CloudFront for global delivery. They're not reinventing the wheel; they're using proven tools to move fast. Yet, the 2.2/5 Trustpilot rating from just 8 reviews is a glaring red flag—either their customer service is failing them, or they're simply not asking for feedback.
- Vertical integration with RealTruck creates operational leverage
- Owns the 'fender flares' search category with 1,120 monthly queries
- Modern tech stack (Vue.js, AWS) ensures scalability
- Low employee-to-revenue ratio ($297K per employee) indicates high efficiency
The Unsung Profit Machine
Bushwacker proves that in e-commerce, depth beats breadth. They don't need to be Amazon; they just need to own the fender flare conversation. For founders and investors, this is a masterclass in vertical focus: build a product so specific that customers have no choice but to come to you.
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https://realtruck.com/production/bw-forge-pocket-style-flares-2019-2021-dodge-ram-1500-58131-ov-104-ghost/r/800x600/fff/80/46a9d5c39cecc0dd8517dc3e2d16fa23.jpg
Meta Tags
Bushwacker Fender Flares, Armor & Accessories | Manufactured by RealTruck
Bushwacker products are made by RealTruck, which carries the full lineup of accessories for your truck with free shipping in the lower 48 United States.
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Reviews (8)
paid over $600 FOR A SET OF FLAIRS FOR…
paid over $600 FOR A SET OF FLAIRS FOR MY 2020 CHEVY, I THOUGHT I WAS GETTING TOP OF THE LINE MATERIAL BUT THE QUALITY ISN'T ANY BETTER THAN INE CHEAP $100 SETS,
Do you guys think you are bankers or doctors?
These guys must think they are running a bank or something...they only take customer service calls from like 9-5 on Monday - Friday.. What kind of slack ____ company is this anyway? Unbelievable...as hard as people work in this country and as many hours as real Americans who drive trucks work and these powder puffs can't even take customer service calls on the weekends... I'll find someplace else to spend my hard earned money!!!!
I am absolutely disappointed in the…
I am absolutely disappointed in the quality and response from the company. To position yourself as a high quality product but in reality you send out second quality merchandise and will not respond to to issues at hand. If you are looking for quality stay away from Bushwacker. The fender flares were to be painted to match but the product came in with several area’s missing paint and they will not even respond to the complaint. What a huge mistake I made buying from this company.
Buyer Beware
Ordered an item for my 22 Bronco, installed one side correctly and noticed my door would not shut completely unless slammed hard. removed the item and was told by Realtruck I could not return them as they were installed. Spoke to Joe at Bushwacker and he said they have had some mold issues and Ford says the clearance with the door is to tight. And I should return them to Realtruck after I explained they would not because I installed one side... stuck with their junk I guess Buyer Beware! Isnt bushwaker a realtruck company???
Horrible customer service!
Horrible customer service. Purchased a new custom Ford F-250 that had Bushwacker fender flares on it. They now have 2 places they are cracked. I’ve reached out to customer service and they say it’s not there problem, call the dealer. I will be buying another brand!
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About bushwacker.com
Bushwacker products are made by RealTruck, which carries the full lineup of accessories for your truck with free shipping in the lower 48 United States.
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Technology Stack
bushwacker.com uses 15 technologies across their website including Font Awesome, Storyblok, Ghost, Amazon Web Services, AWS CloudFront, and more.
Fonts
Font Awesome
CMS
Storyblok, Ghost
Cloud & Hosting
Amazon Web Services, AWS CloudFront
E-commerce & Payments
Stripe
Analytics & Marketing
SpeedCurve
Performance
Lazy Loading, Priority Hints
Traffic & Audience
bushwacker.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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