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The 325-Person B Corp Disrupting Agency Economics
How an employee-owned, women-led agency scaled to $101M without VC funding
In an industry dominated by holding companies and venture-backed startups, Butler/Till operates on a radically different model: employee ownership, B Corp certification, and a refusal to chase scale at the expense of culture. This is what happens when you build a $101M agency that answers to its people first.
"57% direct traffic proves their clients don't find them through ads—they find them through reputation."
The Ownership Economy in Action
Butler/Till isn't just employee-owned on paper. With 325 employees generating $101.6M in revenue, that's ~$312K per employee—exceptional for services. This isn't a traditional agency; it's a collective where every team member has skin in the game. The result? Lower turnover, deeper client relationships, and a culture that attracts talent tired of the churn-and-burn model.
The B2B SEO Moat
Their keyword strategy reveals a masterclass in intent capture. 'Butler Till' (770 volume) and 'butler/till' (640 volume) dominate their brand search, while 'ad agency rochester ny' (60 volume) shows they're winning locally. The real insight? 57% direct traffic suggests clients bypass search entirely—they're already in the decision phase. This isn't accidental; it's the result of building a brand that doesn't need to compete for attention.
The tech stack tells a story of pragmatic innovation. They leverage jQuery and Bootstrap for stability, Tailwind CSS and DaisyUI for rapid prototyping, and Swiper for interactive experiences. It's not the flashiest stack, but it's battle-tested and maintains velocity without sacrificing performance—exactly what you need when delivering real business outcomes, not just creative awards.
- B Corp status signals purpose beyond profit—critical for attracting mission-driven talent
- Women-owned and employee-owned structures align incentives across the entire org chart
- Integrated model (accountability + agility) avoids the silos that plague traditional agencies
- Client intimacy over scale—their 20K monthly visits suggest selective, high-value acquisition
The Anti-Agency Playbook
Butler/Till proves you don't need to be the biggest to be the most valuable—you just need to be the most aligned.
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Butler/Till - Results Driven Marketing Agency
Butler/Till is an independent, women-owned, employee-owned, purpose-driven B Corp. The agency is built on accountability, integration, agility, and customer intimacy and delivers real business outcomes.
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About butlertill.com
Butler/Till is an independent, women-owned, employee-owned, purpose-driven B Corp. The agency is built on accountability, integration, agility, and customer intimacy and delivers real business outcomes.
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butlertill.com uses 29 technologies across their website including Vimeo, Font Awesome, HSTS, and more.
Video
Vimeo
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Font Awesome
Security
HSTS
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Laravel
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PHP
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Squarespace, Webflow, WordPress
Traffic & Audience
butlertill.com receives approximately 20.9K monthly visitors and ranks #630,456 globally. The website has a bounce rate of 15% with visitors viewing an average of 15.0 pages per visit. Users spend an average of 2:21 on the site.
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