bystadium.com
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Stadium: The B2B Swag & Rewards Powerhouse
Analyzing the $23M revenue machine powering global employee appreciation and client gifting
In the crowded landscape of HR tech and corporate gifting, Stadium isn't just shipping boxes—they're architecting a global appreciation economy. With 92 employees and $23.1M in revenue, they've turned the mundane task of sending swag into a strategic growth engine.
"Stadium has productized the psychology of recognition, turning 'thank you' into a scalable B2B workflow."
The Traffic Moat
Despite ranking #183,103 globally, Stadium commands a remarkable 56% direct traffic—far exceeding the 28% organic search. This signals strong brand recall and a product that lives in daily workflows. Their users aren't browsing; they're returning. This is the hallmark of a sticky B2B platform, not a transactional e-commerce site.
The Keyword Paradox
The SEO data reveals a fascinating split. While 'stadium' drives 104K monthly searches, they rank for 'printful' (324K volume)—a competitor in the print-on-demand space. Stadium is aggressively capturing competitor intent, suggesting they're winning on comparison and feature superiority. The 290 monthly searches for 'bystadium' prove the brand is reaching critical mass.
The tech stack tells the story of a modern, agile product. Built on Tailwind CSS and jQuery with Google Analytics at the core, it's a pragmatic stack focused on speed and iteration. They aren't wasting cycles on bleeding-edge tech—they're shipping. The presence of Lazy Loading and Priority Hints shows they obsess over user experience, critical for a platform managing high-volume visual assets like swag catalogs.
- Dual-market strategy: Employee appreciation AND client gifting (Kudos program)
- Swag sponsor packages: Monetizing community-driven brand exposure
- High-value keywords: Ranking against Printful suggests POD dominance
The Verdict: A Quiet Giant
Stadium is a revenue machine hiding in plain sight—leveraging brand loyalty and competitor capture to dominate corporate swag logistics.
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Stadium: Global Group Gifting and Swag, Rewards and Recognition
Stadium is your hub for global client and employee appreciation, rewards, recognition and swag
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About bystadium.com
Stadium is your hub for global client and employee appreciation, rewards, recognition and swag
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Technology Stack
bystadium.com uses 23 technologies across their website including AccessiBe, Font Awesome, PHP, and more.
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AccessiBe
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Font Awesome
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PHP
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Prismic, WordPress
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Weglot
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Osano
Traffic & Audience
bystadium.com receives approximately 151.2K monthly visitors and ranks #183,103 globally. The website has a bounce rate of 37% with visitors viewing an average of 6.6 pages per visit. Users spend an average of 2:50 on the site.
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