stadionmoney.com
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Stadion: The Quiet Giant in 401(k) Tech
How a $7.8M revenue firm dominates niche retirement tech with 67 employees
In a world obsessed with fintech unicorns, Stadion Money Management operates in the shadows—generating $7.8M in revenue with just 67 employees by solving a very specific, very lucrative problem: making 401(k) plans actually work for small-to-mid-sized businesses.
"They're not chasing millions of users—they're serving thousands of retirees with institutional-grade investment management."
The B2B2C Playbook
Stadion doesn't sell directly to consumers. Their entire model flows through two channels: financial advisors and company retirement plans. This B2B2C approach creates a moat—they're embedded in the 401(k) infrastructure where switching costs are astronomical. With 3,932 monthly visits, their digital footprint is deceptively small for a firm managing retirement assets at this scale.
The Traffic Paradox
Here's the fascinating contradiction: 54% of traffic is organic search, yet they rank #4M+ globally. This reveals their true market position—they're not competing for broad keywords like '401k plans.' Instead, they dominate hyper-specific queries like 'how many 401k assets does Ameritas have' (340 monthly searches). This is textbook long-tail dominance in a niche where intent equals conversion.
The tech stack tells a story of pragmatic efficiency. They use jQuery and Bootstrap—not cutting-edge, but battle-tested for enterprise reliability. Cloudflare and AWS CloudFront ensure uptime is non-negotiable when managing retirement funds. This isn't a startup chasing shiny objects; it's an engineering team focused on stability over flash.
- Revenue per employee: ~$116K—indicating a lean, high-margin operation
- Traffic concentration: 100% from undefined (likely US-based institutional traffic)
- Direct traffic at 31% shows strong brand recall among advisors
- No public funding suggests profitable bootstrapping or strategic backing
The Unsexy Billion-Dollar Play
While fintech startups chase consumer attention, Stadion proves that winning in B2B retirement tech means being boringly reliable, deeply integrated, and obsessively focused on the advisor channel. Their $7.8M revenue with 67 employees isn't a bug—it's the feature of a sustainable, defensible business model.
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Stadion provides investment management solutions to investors through their advisors or company retirement plans.
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About stadionmoney.com
Stadion provides investment management solutions to investors through their advisors or company retirement plans.
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stadionmoney.com uses 9 technologies across their website including Google Fonts, HSTS, Ghost, and more.
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Google Fonts
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HSTS
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Ghost
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AWS CloudFront, Cloudflare
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Lazy Loading
CSS Frameworks
Bootstrap, Tailwind CSS
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stadionmoney.com receives approximately 3.9K monthly visitors and ranks #4,133,584 globally. The website has a bounce rate of 25% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 1:46 on the site.
The majority of stadionmoney.com's traffic comes from .
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