cabi.org
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The Unsung Giant of Agri-Science
How a 1,577-person NGO is quietly digitizing global agriculture
While Silicon Valley chases AI chatbots and crypto, CABI—a 110-year-old inter-governmental NGO—is building the critical infrastructure for global food security. They don't sell software; they sell survival.
"They aren't building for viral growth—they're building for generational impact. In the age of disruption, CABI proves that reliability scales better than hype."
The Knowledge Engine
CABI operates as a global knowledge utility. With 50% of traffic coming from organic search, they've become the de facto scientific reference layer for agriculture. Their domain authority isn't bought—it's earned through decades of peer-reviewed research. For product people: this is a masterclass in SEO as a public good.
The Traffic Paradox
Here's the contradiction: 116K monthly visits for a $75M revenue organization is surprisingly low. Traditional SaaS metrics would call this a failure. But CABI isn't optimizing for pageviews—they're optimizing for policy changes and farmer interventions. Their 'customers' are governments and NGOs, not individual users. This is B2G (Business-to-Government) at scale, where a single contract dwarfs a million website visits.
The tech stack reveals their priorities: jQuery, Bootstrap, and Tailwind CSS. They're not chasing Web3 or AI hype. Their digital presence is functional, not flashy. The real innovation happens offline—through PlantwisePlus clinics, data partnerships, and scientific publishing. For investors: this is a long-game play where the balance sheet is trust, not user growth.
- Revenue model: Government contracts and philanthropic funding (not VC-backed)
- Traffic source: 50% organic search (authority over virality)
- Scale: 1,577 employees across 50+ countries
- Product: Information-as-a-service for agricultural resilience
The Real Unicorn Isn't Tech—It's Trust
CABI proves that in critical infrastructure, institutional credibility beats speed. For founders building in climate or food systems: look beyond the pitch deck. The real moat is a century of trust.
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Open Graph Image
https://www.cabi.org/wp-content/uploads/2018/10/sdas20121109-plantclinic_pondicherry-0414.jpg
Meta Tags
Home - CABI.org
CABI is an international, inter-governmental, not-for-profit organization that improves people’s lives worldwide by providing information and applying scientific expertise to solve problems in agriculture and the environment.
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About cabi.org
CABI is an international, inter-governmental, not-for-profit organization that improves people’s lives worldwide by providing information and applying scientific expertise to solve problems in agriculture and the environment.
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Technology Stack
cabi.org uses 26 technologies across their website including Vimeo, Font Awesome, Google Fonts, ASP.NET, and more.
Video
Vimeo
Fonts
Font Awesome, Google Fonts
Backend Frameworks
ASP.NET
Programming Languages
PHP
CMS
WordPress
Privacy & Consent
OneTrust
Traffic & Audience
cabi.org receives approximately 116.0K monthly visitors and ranks #335,553 globally. The website has a bounce rate of 42% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:30 on the site.
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